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Articles (27)

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1-10 of 27 results for live-streaming e-commerce

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Select article: Evolutionary strategies in live-streaming e-commerce: A four-player game model analysis

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Research article

First published 2025-7

Evolutionary strategies in live-streaming e-commerce: A four-player game model analysis

Yangchun Xiong, Baifu Chen

Human Systems Management

Select article: What makes impulsive buying in tourism live streaming e-commerce?

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Research article

First published 2025

What makes impulsive buying in tourism live streaming e-commerce?

Tongxuan Tang, Namho Chung

Journal of Vacation Marketing

Select article: The Construction of Interpersonal Meanings in Jiaqi Li's E-Commerce Live Streams: Integrating Verbal and Visual Semiotics

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Research article

First published 2024-10

The Construction of Interpersonal Meanings in Jiaqi Li's E-Commerce Live Streams: Integrating Verbal and Visual Semiotics

Huiyu Zhang, Yining Hou

Journal of Business and Technical Communication

Select article: It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy

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Research article

First published 2026-2

It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy

Wenpo Huang, Wei Jiang, Xinggang Luo [...]

Production and Operations Management

Select article: An improved Interval-valued intuitionistic fuzzy MCGDM for the evaluation of agricultural products live-streaming e-commerce platform

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Research article

First published 2023-12-02

An improved Interval-valued intuitionistic fuzzy MCGDM for the evaluation of agricultural products live-streaming e-commerce platform

Jiafu Su, Dan Wang, Baojian Xu [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Select article: Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce

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Research article

First published 2024-11

Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce

Yongbo Xiao, Jing Yu, Sean X Zhou

Production and Operations Management

Select article: Choice of product quality in supply chain of live-streaming e-commerce under different power structures

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Research article

First published 2025-2

Choice of product quality in supply chain of live-streaming e-commerce under different power structures

Zhijian Zhang, Zhenwu Chen, Miyu Wan [...]

Australian Journal of Management

Select article: Exploring Purchase Behavior in Tourism E-Commerce Live Streaming: An Extended UTAUT2 Model with Technology Readiness as a Moderator

Open access

Research article

First published 2025-10

Exploring Purchase Behavior in Tourism E-Commerce Live Streaming: An Extended UTAUT2 Model with Technology Readiness as a Moderator

Junjie Xu, Yongjun Su

Sage Open

Select article: Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions

Open access

Research article

First published 2025-12

Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions

Yutong Guo, Ying Zhang, Khim-Yong Goh [...]

Production and Operations Management

Select article: Product or Cultural Knowledge: Where Should More Attention Be Directed? Analyzing the Heterogeneous Effects of Streamers’ Knowledge-Sharing on Consumer Purchases in Live Streaming

Open access

Research article

First published 2025-10

Product or Cultural Knowledge: Where Should More Attention Be Directed? Analyzing the Heterogeneous Effects of Streamers’ Knowledge-Sharing on Consumer Purchases in Live Streaming

Shizhen Bai, Xinyue Huang, Hao He [...]

Sage Open

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