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Articles (38)

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1-10 of 38 results for live-streaming commerce

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Select article: Decoding Live-streaming Commerce and Customer Engagement: A Review and Research Directions

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Review article

First published 2026

Decoding Live-streaming Commerce and Customer Engagement: A Review and Research Directions

Ila Yadav, Preeti Tak, Ashish Gupta

FIIB Business Review

Select article: Evolutionary strategies in live-streaming e-commerce: A four-player game model analysis

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Research article

First published 2025-7

Evolutionary strategies in live-streaming e-commerce: A four-player game model analysis

Yangchun Xiong, Baifu Chen

Human Systems Management

Select article: The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce

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Research article

First published 2025-12

The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce

Wenchang Zhang, Chewei Liu, Liu Ming [...]

Production and Operations Management

Select article: What makes impulsive buying in tourism live streaming e-commerce?

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Research article

First published 2025

What makes impulsive buying in tourism live streaming e-commerce?

Tongxuan Tang, Namho Chung

Journal of Vacation Marketing

Select article: The Construction of Interpersonal Meanings in Jiaqi Li's E-Commerce Live Streams: Integrating Verbal and Visual Semiotics

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Research article

First published 2024-10

The Construction of Interpersonal Meanings in Jiaqi Li's E-Commerce Live Streams: Integrating Verbal and Visual Semiotics

Huiyu Zhang, Yining Hou

Journal of Business and Technical Communication

Select article: A Comprehensive Bibliometric Analysis of Live Streaming Commerce: Mapping the Research Landscape

Open access

Research article

First published 2023-10

A Comprehensive Bibliometric Analysis of Live Streaming Commerce: Mapping the Research Landscape

Xiaojun Mai, Fauziah Sheikh Ahmad, Jiayi Xu

Sage Open

Select article: Impact of Live Streaming Commerce on Continuous Intention: An Exploration based on Post Acceptance Model and SOR Model

Open access

Research article

First published 2025-10

Impact of Live Streaming Commerce on Continuous Intention: An Exploration based on Post Acceptance Model and SOR Model

Meili Liang, ZhengJun Jin, Yu Diao [...]

Sage Open

Select article: It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy

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Research article

First published 2026-2

It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy

Wenpo Huang, Wei Jiang, Xinggang Luo [...]

Production and Operations Management

Select article: Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce

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Research article

First published 2024-11

Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce

Yongbo Xiao, Jing Yu, Sean X Zhou

Production and Operations Management

Select article: An improved Interval-valued intuitionistic fuzzy MCGDM for the evaluation of agricultural products live-streaming e-commerce platform

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Research article

First published 2023-12-02

An improved Interval-valued intuitionistic fuzzy MCGDM for the evaluation of agricultural products live-streaming e-commerce platform

Jiafu Su, Dan Wang, Baojian Xu [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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