Sage Journals: Discover world-class research

Open access

Research article

First published 2020-5

Chinese affective platform economies: dating,live streaming,and performative labor on Blued

Shuaishuai Wang

Media,Culture & Society

Retricted access

Research article

First published 2023-12-02

An improved Interval-valued intuitionistic fuzzy MCGDM for the evaluation of agricultural products live-streaming e-commerce platform

Jiafu Su, Dan Wang, Baojian Xu [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open access

Research article

First published 2024-1

The Role of Broadcasters and Brand Image in Improving Consumer Loyalty—Evidence From Live Streaming on Chinese Social Platforms

Jinying Li, Gukseong Lee

Sage Open

Retricted access

Research article

First published 2025-7

How Do Black Lives Matter to Hollywood? Marketing Black Trauma and Joy on Streaming Platforms

Aymar Jean Escoffery, Jamie Cooley

Television & New Media

Retricted access

Research article

First published 2025-11

Lost in the Stream: Unravelling the Triggers of Impulsive Buying on Live Shopping Platforms

Prio Utomo, Arta Moro Sundjaja, Sanjar Mirzaliev [...]

Journal of Creative Communications

Retricted access

Research article

First published 2025-10

Performing male femininity on China’s live-streaming platform: Identity construction,self-sexualization,and making marginalized males visible

Tae-young An

Convergence: The International Journal of Research into New Media Technologies

Retricted access

Research article

First published 2024-9

Understanding “smaller-scale” platforms: An ethnographic case study of Chinese-owned multinational infotech enterprises

Tingting Liu, Anna Cristina Pertierra

Global Media and China

Retricted access

Research article

First published 2021-12

Behind the Streams: The Off-Camera Labour of Game Live Streaming

Mark R. Johnson

Games and Culture

Open access

Research article

First published 2019-10

“And Today’s Top Donator is”: How Live Streamers on Twitch.tv Monetize and Gamify Their Broadcasts

Mark R. Johnson, Jamie Woodcock

Social Media + Society

Retricted access

Research article

First published 2024-3

Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective

Ye Yu, Jason Lu Jin, Meitong Dong [...]

Journal of International Marketing

Search results