Search results: Sage Journals

Restricted accessResearch articleFirst published 2025

Live-streaming commerce: Hire human or AI digital streamer

Chris S. C. Chen, Claude C. H. Liu

Journal of Information Technology Teaching Cases

Open accessResearch articleFirst published July, 2024

Xiaowei Ji

Sage Open

Restricted accessResearch articleFirst published December, 2024

Deokkyung Ock, Yongjin Hwang, Seomgyun Lee

Sport Marketing Quarterly

Open accessResearch articleFirst published April, 2026

Yuanyuan Zhang, Siti Hasnah Hassan

Sage Open

Open accessResearch articleFirst published 2025

Mark R Johnson, James Baguley

Media International Australia

Open accessResearch articleFirst published 2026

Mark R. Johnson, Melissa Baguley

Television & New Media

Open accessResearch articleFirst published October, 2025

Shuang Wang

Sage Open

Open accessResearch articleFirst published 2025

Mark R Johnson

New Media & Society

Open accessResearch articleFirst published October, 2019

Mark R. Johnson, Jamie Woodcock

Social Media + Society

Restricted accessResearch articleFirst published 2025

Fiona Chi, Haiyan Wang, Dan Wang [...]

Journal of Travel Research