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Articles (84)

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1-10 of 84 results for live streamer

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Select article: Influence of Virtual Live Streamers’ Credibility on Online Sales Performance

Open access

Research article

First published 2024-7

Influence of Virtual Live Streamers’ Credibility on Online Sales Performance

Xiaowei Ji

Sage Open

Select article: Sports Viewing Experience on Social Live Streaming Services: Examination of the Impact of Live Chat and Streamer Presence on Flow

Retricted access

Research article

First published 2024-12

Sports Viewing Experience on Social Live Streaming Services: Examination of the Impact of Live Chat and Streamer Presence on Flow

Deokkyung Ock, Yongjin Hwang, Seomgyun Lee

Sport Marketing Quarterly

Select article: ‘Less toxic and more empathetic’: examining Australian live streamers and viewers on Twitch

Open access

Research article

First published 2025

‘Less toxic and more empathetic’: examining Australian live streamers and viewers on Twitch

Mark R Johnson, James Baguley

Media International Australia

Select article: The Expression of Certainty in Live Streaming: A Comparative Analysis of Epistemic Stance Between Professional Streamers and College Students

Open access

Research article

First published 2025-10

The Expression of Certainty in Live Streaming: A Comparative Analysis of Epistemic Stance Between Professional Streamers and College Students

Sage Open

Select article: “And Today’s Top Donator is”: How Live Streamers on Twitch.tv Monetize and Gamify Their Broadcasts

Open access

Research article

First published 2019-10

“And Today’s Top Donator is”: How Live Streamers on Twitch.tv Monetize and Gamify Their Broadcasts

Mark R. Johnson, Jamie Woodcock

Social Media + Society

Select article: How Celebrity Endorsement Affects Travel Intention: Evidence From Tourism Live Streaming

Retricted access

Research article

First published 2024-11

How Celebrity Endorsement Affects Travel Intention: Evidence From Tourism Live Streaming

Lin Zhang, Da Shi, Zixuan Huang [...]

Journal of Hospitality & Tourism Research

Select article: Time zones,time slots and Twitch: When do game streamers go live,and why?

Open access

Research article

First published 2025

Time zones,time slots and Twitch: When do game streamers go live,and why?

Mark R Johnson

New Media & Society

Select article: Feeling in Sync: Exploring Emotional Contagions Between Live Streamers and Viewers in Tourism Live Streaming

Retricted access

Research article

First published 2025

Feeling in Sync: Exploring Emotional Contagions Between Live Streamers and Viewers in Tourism Live Streaming

Fiona Chi, Haiyan Wang, Dan Wang [...]

Journal of Travel Research

Select article: Product or Cultural Knowledge: Where Should More Attention Be Directed? Analyzing the Heterogeneous Effects of Streamers’ Knowledge-Sharing on Consumer Purchases in Live Streaming

Open access

Research article

First published 2025-10

Product or Cultural Knowledge: Where Should More Attention Be Directed? Analyzing the Heterogeneous Effects of Streamers’ Knowledge-Sharing on Consumer Purchases in Live Streaming

Shizhen Bai, Xinyue Huang, Hao He [...]

Sage Open

Select article: The game of popularity: The earnings system and labor control in the live streaming industry

Retricted access

Research article

First published 2022-4

The game of popularity: The earnings system and labor control in the live streaming industry

Linfeng Xu, Hengyu Zhang

Chinese Journal of Sociology

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