You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (37)

Journals (0)

1-10 of 37 results for live sports marketing

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Over-the-top sport: live streaming services,changing coverage rights markets and the growth of media sport portals

Retricted access

Research article

First published 2019-10

Over-the-top sport: live streaming services,changing coverage rights markets and the growth of media sport portals

Brett Hutchins, Bo Li, David Rowe

Media,Culture & Society

Select article: The Relevance of Betting Market Outcome Uncertainty: Decided Wagers and Television Viewership Loss

Retricted access

Research article

First published 2026-2

The Relevance of Betting Market Outcome Uncertainty: Decided Wagers and Television Viewership Loss

Steven Salaga, Brian M Mills, Katie M Brown

Journal of Sports Economics

Select article: ‘We can’t participate like this at football,can we’? Exploring in-person performative prosumer fandom at live PDC darts events

Open access

Research article

First published 2023-11

‘We can’t participate like this at football,can we’? Exploring in-person performative prosumer fandom at live PDC darts events

Leon Davis, Tom Gibbons

Journal of Consumer Culture

Select article: Old Rules for New Times: Sportswomen and Media Representation in the COVID-19 Pandemic

Retricted access

Research article

First published 2023-10

Old Rules for New Times: Sportswomen and Media Representation in the COVID-19 Pandemic

Brent McDonald, Fiona McLachlan, Ramón Spaaij

American Behavioral Scientist

Select article: Consumer Demand for Telecasts of Tennis Matches in Germany

Retricted access

Research article

First published 2017-5

Consumer Demand for Telecasts of Tennis Matches in Germany

Mara Konjer, Henk Erik Meier, Katrin Wedeking

Journal of Sports Economics

Select article: Perimeter-Based Advertising and Fan Characteristics in the NHL and MLB

Retricted access

Research article

First published 2025

Perimeter-Based Advertising and Fan Characteristics in the NHL and MLB

Monica B. Fine, Bomi Kang, Andrew Weinbach

American Behavioral Scientist

Select article: Power plays and Olympic divisions: bilingualism and the politics of Canadian viewing rights at the 2010 Winter Olympic Games

Retricted access

Research article

First published 2016-9

Power plays and Olympic divisions: bilingualism and the politics of Canadian viewing rights at the 2010 Winter Olympic Games

Jay Scherer, Jean Harvey, Marcela Hofman-Mourão

Media,Culture & Society

Select article: An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis

Retricted access

Research article

First published 2003-6

An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis

George Stone, Mathew Joseph, Michael Jones

Sport Marketing Quarterly

Select article: Spectator Support: Examining the Attributes that Differentiate Niche from Mainstream Sport

Retricted access

Research article

First published 2011-3

Spectator Support: Examining the Attributes that Differentiate Niche from Mainstream Sport

Greg P. Greenhalgh, Jason M. Simmons, Marion E. Hambrick [...]

Sport Marketing Quarterly

Select article: Cultural citizenship,media and sport in contemporary Australia

Retricted access

Research article

First published 2018-2

Cultural citizenship,media and sport in contemporary Australia

David Rowe

International Review for the Sociology of Sport

1
2
3
4
10 / page

Article type

Publication date

Subjects

Access