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1-10 of 10 results for live‐stream selling

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Select article: Fly with the wings of live‐stream selling—Channel strategies with/without switching demand

Retricted access

Research article

First published 2022-09

Fly with the wings of live‐stream selling—Channel strategies with/without switching demand

Ran Pan, Juan Feng, Zhenling Zhao

Production and Operations Management

Select article: Decoding Live-streaming Commerce and Customer Engagement: A Review and Research Directions

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Review article

First published 2026

Decoding Live-streaming Commerce and Customer Engagement: A Review and Research Directions

Ila Yadav, Preeti Tak, Ashish Gupta

FIIB Business Review

Select article: Channel Choice in Live Streaming Commerce

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Research article

First published 2024-11

Channel Choice in Live Streaming Commerce

Yina Li, Yu Ning, Weiguo Fan [...]

Production and Operations Management

Select article: Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce

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Research article

First published 2024-11

Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce

Yongbo Xiao, Jing Yu, Sean X Zhou

Production and Operations Management

Select article: Business Model for a Long Duration Crewed Lunar Mission: Refueling,Resource Commercialization,and New Revenue Streams

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Research article

First published 2020-12

Business Model for a Long Duration Crewed Lunar Mission: Refueling,Resource Commercialization,and New Revenue Streams

Paolo Pino, Erwan Beauvois, Marco Giuliani [...]

New Space

Select article: Connectivity as productivity: Workplace from Meta and organizational datafication

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Research article

First published 2025-1

Connectivity as productivity: Workplace from Meta and organizational datafication

Christoffer Bagger

Media,Culture & Society

Select article: Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming

Open access

Research article

First published 2024-1

Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming

Meng Tao, Faizan Alam, Eva Lahuerta-Otero [...]

Sage Open

Select article: Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok

Open access

Research article

First published 2025-7

Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok

Dao Cam Thuy, Nguyen Ngoc Quang

Sage Open

Select article: The real digital housewives of China’s Kuaishou video-sharing and live-streaming app

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Research article

First published 2020-10

The real digital housewives of China’s Kuaishou video-sharing and live-streaming app

Chris KK Tan, Jie Wang, Shengyuan Wangzhu [...]

Media,Culture & Society

Select article: Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions

Open access

Research article

First published 2025-12

Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions

Yutong Guo, Ying Zhang, Khim-Yong Goh [...]

Production and Operations Management

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