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Open access

Research article

First published 2023-10

Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

Chao Wang, Zhigang Wang

Sage Open

Retricted access

Research article

First published 2020-7

One for All and All for One: Collaboration and Cooperation in Triple Helix Knowledge Cocreation

Carla Mascarenhas, Carla Marques, João J. Ferreira

International Regional Science Review

Retricted access

Research article

First published 2024-5

Designing Brand Cocreation Activities to Increase Digital Consumer Engagement

Heather Johnson Dretsch, Amna Kirmani, Josh Lundberg

Journal of Interactive Marketing

Retricted access

Research article

First published 2020-6

Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms

Fine F. Leung, Caleb H. Tse, Chi Kin (Bennett) Yim

Journal of International Marketing

Open access

Research article

First published 2017-12

A Case Study of a Methodological Approach to Cocreating Perinatal Health Knowledge Between Western and Indigenous Communities

Sujane Kandasamy, Meredith Vanstone, Mark Oremus [...]

International Journal of Qualitative Methods

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Article commentary

First published 2022-4

Three Different Approaches to Impact: Translating,Cocreating,and Performing

Pratima (Tima) Bansal, Garima Sharma

Business & Society

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Research article

First published 2020-5

Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems

Carol Kelleher, Deirdre O’Loughlin, Johanna Gummerus [...]

Journal of Service Research

Retricted access

Review article

First published 2016-9

Ten years of value cocreation: An integrative review

Thomas Leclercq, Wafa Hammedi, Ingrid Poncin

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2026

Theorizing goods and services as practices: How they interrelate and cocreate and codestroy value

Yasin Sahhar, Per Skålén

Marketing Theory

Retricted access

Research article

First published 2022-7

Power with Presence: Connecting Theory and Knowledge to Nursing Practice

Karen Carroll

Nursing Science Quarterly

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