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Select article: The use of Census data for target marketing — the way forward for the tourism industry

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First published 1995-4

The use of Census data for target marketing — the way forward for the tourism industry

Jill Collins, Jackie Wallace

Journal of Vacation Marketing

Select article: Key Factors and Influence Pathways of Agricultural Product Content Marketing on Social Platforms: A Mixed-Method Approach With LDA and Grounded Theory

Open access

Research article

First published 2025-7

Key Factors and Influence Pathways of Agricultural Product Content Marketing on Social Platforms: A Mixed-Method Approach With LDA and Grounded Theory

Moran Fan, Chunling Zhang

Sage Open

Select article: Why Don’t Some People Complain? A Cognitive-Emotive Process Model of Consumer Complaint Behavior

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Research article

First published 1998-07

Why Don’t Some People Complain? A Cognitive-Emotive Process Model of Consumer Complaint Behavior

Nancy Stephens, Kevin P. Gwinner

Journal of the Academy of Marketing Science

Select article: Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

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Research article

First published 2011-7

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Lucia Malär, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Marketing

Select article: Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

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Research article

First published 1997-11

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

Craig J. Thompson

Journal of Marketing Research

Select article: Scarcity-Based Price Promotions: How Effective are they in a Revenue Management Environment?

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Research article

First published 2020-8

Scarcity-Based Price Promotions: How Effective are they in a Revenue Management Environment?

Breffni M. Noone, Michael S. Lin

Journal of Hospitality & Tourism Research

Select article: The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market

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Research article

First published 2016-8

The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market

Sebastiano A. Delre, Thijs L.J. Broekhuizen, Tammo H.A. Bijmolt

Journal of Marketing Research

Select article: Effects on Direct-to-Consumer Advertising of Prescription Drugs in Singapore: The Moderating Role of Low Credibility

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Research article

First published 2009-9

Effects on Direct-to-Consumer Advertising of Prescription Drugs in Singapore: The Moderating Role of Low Credibility

Siva Muthaly, Hong-Youl Ha, Jing Ping Yeo [...]

International Area Studies Review

Select article: Enhancing Consumer Value in Wine Tourism

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Research article

First published 2015-2

Enhancing Consumer Value in Wine Tourism

Jack Carlsen, Philipp Boksberger

Journal of Hospitality & Tourism Research

Select article: The Effects of Household and Trip Characteristics on Trip Types: A Consumer Behavioral Approach for Segmenting the U.S. Domestic Leisure Travel Market

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Research article

First published 2001-02

The Effects of Household and Trip Characteristics on Trip Types: A Consumer Behavioral Approach for Segmenting the U.S. Domestic Leisure Travel Market

Heidi H. Sung, Alastair M. Morrison, Gong-Soog Hong [...]

Journal of Hospitality & Tourism Research

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