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Articles (974)

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1-10 of 974 results for issue advertising

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Select article: Issue Advertising and Legislative Voting on the Affordable Care Act

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Research article

First published 2018-3

Issue Advertising and Legislative Voting on the Affordable Care Act

Molly E. Reynolds, Richard L. Hall

Political Research Quarterly

Select article: Legislative Issue Advertising in the 108th Congress Pluralism or Peril?

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Research article

First published 2006-10

Legislative Issue Advertising in the 108th Congress Pluralism or Peril?

Erika Falk, Erin Grizard, Gordon McDonald

The International Journal of Press/Politics

Select article: Direct-to-Consumer Advertising of Prescription Drugs: Emerging Legal and Regulatory Issues

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Research article

First published 2004-11

Direct-to-Consumer Advertising of Prescription Drugs: Emerging Legal and Regulatory Issues

Martha M. Rumore

Hospital Pharmacy

Select article: Institutional/Image Advertising and Idea/Issue Advertising as Marketing Tools: Some Public Policy Issues

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Research article

First published 1979-1

Institutional/Image Advertising and Idea/Issue Advertising as Marketing Tools: Some Public Policy Issues

S. Prakash Sethi

Journal of Marketing

Select article: Issue and Personality Information In Newspaper Political Advertising

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Review article

First published 1972-9

Issue and Personality Information In Newspaper Political Advertising

Thomas A. Bowers

Journalism & Mass Communication Quarterly

Select article: Political Advertising: A Neglected Policy Issue in Marketing

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Research article

First published 1978-2

Political Advertising: A Neglected Policy Issue in Marketing

Michael L. Rothschild

Journal of Marketing Research

Select article: Image and Issue Advertising: A Corporate and Public Policy Perspective

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Research article

First published 1985-3

Image and Issue Advertising: A Corporate and Public Policy Perspective

Robert L. Heath, Richard Alan Nelson

Journal of Marketing

Select article: Wireless Advertising Messaging: Legal Analysis and Public Policy Issues

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Research article

First published 2003-4

Wireless Advertising Messaging: Legal Analysis and Public Policy Issues

Ross D. Petty

Journal of Public Policy & Marketing

Select article: Dealing with Children's Advertising: Public Policy Issues and Alternatives

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Research article

First published 1988

Dealing with Children's Advertising: Public Policy Issues and Alternatives

Gary M. Armstrong, Merrie Brucks

Journal of Public Policy & Marketing

Select article: An Inoculation Theory Explanation for the Effects of Corporate Issue/Advocacy Advertising Campaigns

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Research article

First published 1995-08

An Inoculation Theory Explanation for the Effects of Corporate Issue/Advocacy Advertising Campaigns

MICHAEL BURGOON, MICHAEL PFAU, THOMAS S. BIRK

Communication Research

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