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Research article

First published 2018-12

The Interface of International Marketing and Entrepreneurship Research: Review,Synthesis,and Future Directions

Man Yang, Peter Gabrielsson

Journal of International Marketing

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Research article

First published 2011-4

The Anchor Contraction Effect in International Marketing Research

Bart De Langhe, Stefano Puntoni, Daniel Fernandes [...]

Journal of Marketing Research

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Research article

First published 2011-7

Are You Planning to Use Culture as a Variable in International Marketing Research

Rajnish Kumar Rai

Metamorphosis: A Journal of Management Research

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Research article

First published 2023-6

Propelling International Marketing Research with Geospatial Data

Julian R.K. Wichmann, Thomas P. Scholdra, Werner J. Reinartz

Journal of International Marketing

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Research article

First published 1989-1

Standardization of International Marketing Strategy: Some Research Hypotheses

Subhash C. Jain

Journal of Marketing

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Research article

First published 2006-3

On Improving the Conceptual Foundations of International Marketing Research

Susan P. Douglas, C. Samuel Craig

Journal of International Marketing

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Research article

First published 2021-9

Dealing with Common Method Variance in International Marketing Research

Hans Baumgartner, Bert Weijters

Journal of International Marketing

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Research article

First published 2015-12

International Relationship Marketing: Intellectual Foundations and Avenues for Further Research

Saeed Samiee, Brian R. Chabowski, G. Tomas M. Hult

Journal of International Marketing

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Research article

First published 2021-9

Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research

David A. Griffith, Tereza Dean, Jessica J. Hoppner

Journal of International Marketing

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Research article

First published 1997-08

A Gap Analysis of Professional and Academic Perceptions of the Importance of International Marketing Curriculum Content and Research Areas

William J. Lundstrom, D. Steven White

Journal of Marketing Education

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