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1-10 of 386 results for international marketing program

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Select article: Developing Business-Ready Marketing Professionals: The Strategic Focus of the Asian International Marketing (AIM) Program

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Research article

First published 1998-08

Developing Business-Ready Marketing Professionals: The Strategic Focus of the Asian International Marketing (AIM) Program

Shyam J. Kamath, Bruce E. MacNab

Journal of Marketing Education

Select article: Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

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Research article

First published 2023-6

Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the “Twin Engines” of Performance

Ayşegül Özsomer, Bernard Simonin, Timo Mandler

Journal of International Marketing

Select article: Alternative Approaches for Educating Future Global Marketing Professionals

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First published 2011-12

Alternative Approaches for Educating Future Global Marketing Professionals

Peter A. Kaufman, Horace L. Melton, Iris I. Varner [...]

Journal of Marketing Education

Select article: Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets

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First published 2015-9

Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets

Joshua T. Beck, Kelly Chapman, Robert W. Palmatier

Journal of International Marketing

Select article: Promoting a Region for International Investment: An Integrated Marketing Program

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First published 1989

Promoting a Region for International Investment: An Integrated Marketing Program

Camille P. Schuster, A. Coskun Samli

Journal of Public Policy & Marketing

Select article: Physical Environment as Servicescape: Increasing International Students’ Participation in Campus Recreation Programs and Services

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First published 2025-4

Physical Environment as Servicescape: Increasing International Students’ Participation in Campus Recreation Programs and Services

Spencer A. Cavan, Mary Hums

Recreational Sports Journal

Select article: Transferring the Retail Format Successfully into Foreign Countries

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First published 2013-3

Transferring the Retail Format Successfully into Foreign Countries

Bernhard Swoboda, Stefan Elsner

Journal of International Marketing

Select article: The Eu Internal Market Programme and the Spatial Development of Producer Services in Great Britain

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First published 1995-10

The Eu Internal Market Programme and the Spatial Development of Producer Services in Great Britain

Peter Daniels

European Urban and Regional Studies

Select article: Educator Insights: Early Development of Collegiate Education in International Marketing

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First published 1997-06

Educator Insights: Early Development of Collegiate Education in International Marketing

Peggy Cunningham, D.G. Brian Jones

Journal of International Marketing

Select article: Standardization of International Marketing Strategy: Some Research Hypotheses

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First published 1989-1

Standardization of International Marketing Strategy: Some Research Hypotheses

Subhash C. Jain

Journal of Marketing

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