Sage Journals: Discover world-class research

Retricted access

Research article

First published 2015-11

The Psychological Effectiveness of Interactive Advertising

Natalia Viktorovna Antonova

Journal of Creative Communications

Free access

Research article

First published 2024-1

Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising

Marc Polo López, Joan Francesc Fondevila-Gascón, Eduard Vidal-Portés [...]

American Behavioral Scientist

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Research article

First published 2017-2

Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing,Skippable Video Ads

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda

Journal of Interactive Marketing

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Research article

First published 1977-11

Advertising-Selling Interactions: An Attribution Theory Experiment

William R. Swinyard, Michael L. Ray

Journal of Marketing Research

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Research article

First published 1998-6

Interactive Effects of Physical Attractiveness in Advertisements

Takayoshi Onodera, Masaki Miura

Psychological Reports

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Research article

First published 2013-2

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

Jinsong Huang, Song Su, Liuning Zhou [...]

Journal of Interactive Marketing

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Research article

First published 1985-04

Teaching Advertising Media Planning Using Interactive Media Models

Kent M. Lancaster, John D. Leckenby, Judith A. Stern

Journal of Marketing Education

Open access

Research article

First published 2025-2

On the Interaction Between Cheap-Talk Advertising and Credible Product Reviews

Xue Jia, Jeroen Suijs

Production and Operations Management

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Research article

First published 1984-12

Effects of Interactive and Noninteractive Imagery on Recall of Advertisements

José Biron, Stuart J. Mc Kelvie

Perceptual and Motor Skills

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Research article

First published 2004-02

Influence of TV Advertisements on Children's Buying Response: Role of Parent-Child Interaction

D.P.S. Verma, Neeru Kapoor

Global Business Review

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