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Articles (291)

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1-10 of 291 results for institutional advertising

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Select article: Institutional Logics,Gender,and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity

Retricted access

Research article

First published 2020-12

Institutional Logics,Gender,and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity

Catherine A. Coleman, Linda Tuncay Zayer, Özlem Hesapci Karaca

Journal of Macromarketing

Select article: How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices

Open access

Research article

First published 2021-12

How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices

Karen Middleton, Sarah Turnbull

Marketing Theory

Select article: Cracking the box or stretching its walls? Exploiting institutional plasticity in Iranian creative advertising

Open access

Research article

First published 2022-9

Cracking the box or stretching its walls? Exploiting institutional plasticity in Iranian creative advertising

Mahsa Ghaffari, Liudmyla Svystunova, Lee Jarvis

Human Relations

Select article: Regulating Misleading Advertisements: Legal Provisions and Institutional Framework

Free access

Research article

First published 2001-4

Regulating Misleading Advertisements: Legal Provisions and Institutional Framework

D P S Verma

Vikalpa: The Journal for Decision Makers

Select article: The Institution of Advertising: Predictors of Cross-National Differences in Consumer Confidence

Retricted access

Research article

First published 1998-9

The Institution of Advertising: Predictors of Cross-National Differences in Consumer Confidence

George M. Zinkhan, Anne L. Balazs

Journalism & Mass Communication Quarterly

Select article: Interlocking of Newspaper Companies with Financial Institutions and Leading Advertisers

Retricted access

Research article

First published 2004-9

Interlocking of Newspaper Companies with Financial Institutions and Leading Advertisers

Soontae An, Hyun Seung Jin

Journalism & Mass Communication Quarterly

Select article: Institutional/Image Advertising and Idea/Issue Advertising as Marketing Tools: Some Public Policy Issues

Retricted access

Research article

First published 1979-1

Institutional/Image Advertising and Idea/Issue Advertising as Marketing Tools: Some Public Policy Issues

S. Prakash Sethi

Journal of Marketing

Select article: Analyzing institutional platform power: Evolving relations of dependence in the mobile digital advertising ecosystem

Open access

Research article

First published 2025-4

Analyzing institutional platform power: Evolving relations of dependence in the mobile digital advertising ecosystem

David B Nieborg, Thomas Poell

New Media & Society

Select article: The Advertising of Educational Institutions.

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Research article

First published 1907-1

The Advertising of Educational Institutions.

Arthur Bumstead

Journal of Education

Select article: Advertising: the Central Institution of Mass Society

Retricted access

Research article

First published 1969-12

Advertising: the Central Institution of Mass Society

Mason Griff

Diogenes

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