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1-10 of 1082 results for informal brand

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Select article: Branding in Informal Sector: Qualitative Analysis from a Developing Country Perspective

Retricted access

Research article

First published 2019-9

Branding in Informal Sector: Qualitative Analysis from a Developing Country Perspective

Shamsul Huq Bin Shahriar, Sayed Arafat, M. Sayeed Alam

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

Select article: Relationship of Brand Extension With Selected Aspects of Information Processing

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Research article

First published 2009-7

Relationship of Brand Extension With Selected Aspects of Information Processing

Ruchika Sachdeva, Anupam Bawa

Metamorphosis: A Journal of Management Research

Select article: Information Source Credibility and Job Seekers’ Intention to Apply: The Mediating Role of Brands

Retricted access

Research article

First published 2020-6

Information Source Credibility and Job Seekers’ Intention to Apply: The Mediating Role of Brands

Shiksha Gupta, Gordhan K. Saini

Global Business Review

Select article: Decomposing the Effect of Brand Image in Influencing Information Adoption: The Case of Online Travel Agents

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Research article

First published 2023-1

Decomposing the Effect of Brand Image in Influencing Information Adoption: The Case of Online Travel Agents

Prerna Garg, Anoop Pandey

Business Perspectives and Research

Select article: Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

Open access

Research article

First published 2021-9

Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

Zhe Zhang, Vanessa M. Patrick

Journal of Marketing

Select article: The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses

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Research article

First published 2010-11

The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses

Verolien Cauberghe, Patrick De Pelsmacker

Journal of Interactive Marketing

Select article: Influence Mechanism of Content Marketing for Fashion Brand Culture on Consumers’ Purchase Intention Based on Information Adoption Theory

Open access

Research article

First published 2024-4

Influence Mechanism of Content Marketing for Fashion Brand Culture on Consumers’ Purchase Intention Based on Information Adoption Theory

Lihong Chen, Han Gao, Hafeezullah Memon [...]

Sage Open

Select article: A Comparison of Pharmaceutical Manufacturers as a Source of Drug Information to a Telephone Inquiry: Generic vs Brand

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Research article

First published 1983-7

A Comparison of Pharmaceutical Manufacturers as a Source of Drug Information to a Telephone Inquiry: Generic vs Brand

Joyce A. Generali, Linda Hogan

Therapeutic Innovation & Regulatory Science

Select article: Brand Choice Behavior as a Function of Information Load

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Research article

First published 1974-2

Brand Choice Behavior as a Function of Information Load

Jacob Jacoby, Donald E. Speller, Carol A. Kohn

Journal of Marketing Research

Select article: Branding in library and information context: the role of marketing culture

Free access

Research article

First published 2004-5

Branding in library and information context: the role of marketing culture

Rajesh Singh

Information Services and Use

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