Search results: Sage Journals

Open accessResearch articleFirst published August, 2026

Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Sheau Fen Yap, Lay Peng Tan, Weng Marc Lim [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published April, 2026

Yuechen Wu, Rebecca K. Ratner

Journal of Marketing Research

Restricted accessResearch articleFirst published August, 2001

Barbara Bickart, Robert M. Schindler

Journal of Interactive Marketing

Open accessResearch articleFirst published 2019

H. S. Sathya Chandra Sagar, Amani Mabano, Ramya Roopa [...]

Tropical Conservation Science

Open accessResearch articleFirst published January, 2019

Yu Hao, Shuang Liu, Zhu Liduzi Jiesisibieke [...]

Sage Open

Restricted accessResearch articleFirst published January, 1982

Lawrence A. Crosby, James R. Taylor

Journal of Marketing

Restricted accessResearch articleFirst published June, 1999

Byoungho Jin, Aeran Koh

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published March, 2014

Jeffrey P. Radighieri, Mark Mulder

International Journal of Market Research

Restricted accessOtherFirst published January, 2009

Huaiting Wu

Discourse & Society

Restricted accessResearch articleFirst published March, 2010

Feng Zhu, Xiaoquan (Michael) Zhang

Journal of Marketing