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1-10 of 225 results for influential consumers

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Select article: Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Open access

Research article

First published 2025

Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Sheau Fen Yap, Lay Peng Tan, Weng Marc Lim [...]

Australasian Marketing Journal

Select article: The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations

Retricted access

Research article

First published 2026-4

The Influential Solo Consumer: When Engaging in Activities Alone (vs. Accompanied) Increases the Impact of Recommendations

Yuechen Wu, Rebecca K. Ratner

Journal of Marketing Research

Select article: Internet forums as influential sources of consumer information

Retricted access

Research article

First published 2001-8

Internet forums as influential sources of consumer information

Barbara Bickart, Robert M. Schindler

Journal of Interactive Marketing

Select article: India in the Oil Palm Era: Describing India’s Dependence on Palm Oil,Recommendations for Sustainable Production,and Opportunities to Become an Influential Consumer

Open access

Research article

First published 2019

India in the Oil Palm Era: Describing India’s Dependence on Palm Oil,Recommendations for Sustainable Production,and Opportunities to Become an Influential Consumer

H. S. Sathya Chandra Sagar, Amani Mabano, Ramya Roopa [...]

Tropical Conservation Science

Select article: What Determines University Students’ Online Consumer Credit? Evidence From China

Open access

Research article

First published 2019-1

What Determines University Students’ Online Consumer Credit? Evidence From China

Yu Hao, Shuang Liu, Zhu Liduzi Jiesisibieke [...]

Sage Open

Select article: Consumer Satisfaction with Michigan's Container Deposit Law—An Ecological Perspective

Retricted access

Research article

First published 1982-1

Consumer Satisfaction with Michigan's Container Deposit Law—An Ecological Perspective

Lawrence A. Crosby, James R. Taylor

Journal of Marketing

Select article: Differences Between South Korean Male and Female Consumers in the Clothing Brand Loyalty Formation Process: Model Testing

Retricted access

Research article

First published 1999-6

Differences Between South Korean Male and Female Consumers in the Clothing Brand Loyalty Formation Process: Model Testing

Byoungho Jin, Aeran Koh

Clothing and Textiles Research Journal

Select article: The impact of source effects and message valence on word of mouth retransmission

Retricted access

Research article

First published 2014-3

The impact of source effects and message valence on word of mouth retransmission

Jeffrey P. Radighieri, Mark Mulder

International Journal of Market Research

Select article: Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

Retricted access

Research article

First published 2010-3

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

Feng Zhu, Xiaoquan (Michael) Zhang

Journal of Marketing

Select article: The construction of a consumer population in advertising in 1920s China

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Other

First published 2009-01

The construction of a consumer population in advertising in 1920s China

Huaiting Wu

Discourse & Society

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