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Retricted access

Research article

First published 2024

Sharenting Marketing: Unveiling the Gender Dynamics of Sharenting Influence

Nithya Murugan, Johnson Clement Madathil

Journal of Creative Communications

Open access

Research article

First published 2026-1

Institutionalized Sharenting: Industry Dynamics Shaping Children’s Visibility in Influencer Content

Beuckels Emma

Social Media + Society

Retricted access

Research article

First published 2022-2

Mummy influencers and professional sharenting

Ana Jorge, Lidia Marôpo, Ana Margarida Coelho [...]

European Journal of Cultural Studies

Open access

Research article

First published 2020-10

Sharenting,Peer Influence,and Privacy Concerns: A Study on the Instagram-Sharing Behaviors of Parents in the United Kingdom

Giulia Ranzini, Gemma Newlands, Christoph Lutz

Social Media + Society

Retricted access

Research article

First published 2025

Tell me why : The impact of mindful sharenting explanations by momfluencers: An experimental study with mothers

Elisabeth Van den Abeele, Liselot Hudders, Ini Vanwesenbeeck

New Media & Society

Retricted access

Research article

First published 2020-12

#dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood

Mario Campana, Astrid Van den Bossche, Bryoney Miller

Journal of Macromarketing

Retricted access

Research article

First published 2025-6

Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content

Emma Beuckels, Liselot Hudders, Ini Vanwesenbeeck [...]

New Media & Society

Open access

Research article

First published 2025

Memeability and sharenting: The affective economy of children on social media

Lidia Marôpo, Ana Jorge, Bárbara Janiques de Carvalho [...]

New Media & Society

Open access

Research article

First published 2025-7

Sharing,caring,and keeping up: Unpacking ambiguous reasonings on sharenting among Swedish parents

Beata Jungselius, Maja Fröjelin, Sebastian Johansson

Sage Open

Open access

Review article

First published 2025-9

Navigating the Digital Sphere: A Systematic Review of the Impact of Parenting-based Social Media Influencers on Maternal Mental Health and Child Commercialization

Sona Mariam Praveen, Dharani M

Journal of Indian Association for Child and Adolescent Mental Health

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