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1-10 of 427 results for influencer marketing. social media

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Select article: Digital Engagement on Social Media: How Food Image Content Influences Social Media and Influencer Marketing Outcomes

Retricted access

Research article

First published 2023-2

Digital Engagement on Social Media: How Food Image Content Influences Social Media and Influencer Marketing Outcomes

Annika Abell, Dipayan Biswas

Journal of Interactive Marketing

Select article: Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour

Open access

Research article

First published 2025-2

Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour

Ashish Kumar, Daniel Rayne, Jari Salo [...]

Australasian Marketing Journal

Select article: Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives

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Research article

First published 2025

Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives

Marie-Nathalie Jauffret, Yousra Hallem, Frédéric Aubrun

Journal of Macromarketing

Select article: Potential social media influencers discrimination for concept marketing in online brand community

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Research article

First published 2021-08-11

Potential social media influencers discrimination for concept marketing in online brand community

Shugang Li, Ru Wang, Yuqi Zhang [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Select article: #sponsored: Consumer insights on social media influencer marketing

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Research article

First published 2020-5

#sponsored: Consumer insights on social media influencer marketing

Savannah Lee Coco, Stine Eckert

Public Relations Inquiry

Select article: Social Media Influencer Marketing: Building a Deeper Understanding through Bibliometric Analysis

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Research article

First published 2024

Social Media Influencer Marketing: Building a Deeper Understanding through Bibliometric Analysis

Tripta Khurana, Sonia Pannu, Garima Dalal

Vision: The Journal of Business Perspective

Select article: Augmented Reality: New Future of Social Media Influencer Marketing

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Research article

First published 2023

Augmented Reality: New Future of Social Media Influencer Marketing

Mudita Sinha, Mallika Srivastava

Vision: The Journal of Business Perspective

Select article: Sponsorship Disclosure in Social Media Influencer Marketing: The Algorithmic and Non-Algorithmic Barriers

Open access

Research article

First published 2023-7

Sponsorship Disclosure in Social Media Influencer Marketing: The Algorithmic and Non-Algorithmic Barriers

Ruvimbo Musiyiwa, Jenna Jacobson

Social Media + Society

Select article: A Study on the Influence of Foodporn Imagery in Social Media Marketing and Consumer Behavior

Open access

Research article

First published 2025-7

A Study on the Influence of Foodporn Imagery in Social Media Marketing and Consumer Behavior

Sunita Boro, Saurabh Kumar Dixit

IIMS Journal of Management Science

Select article: Who Really Influences? A Theory-Informed AI Framework for Tourism Influencer Selection Under Budget Constraints

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Research article

First published 2025

Who Really Influences? A Theory-Informed AI Framework for Tourism Influencer Selection Under Budget Constraints

Xin Guo, Weimin Zheng, Zhibin Lin

Journal of Hospitality & Tourism Research

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