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1-10 of 712 results for influencer authenticity

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Select article: Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

Open access

Research article

First published 2025-9

Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

Barbara Duffek, Andreas B. Eisingerich, Omar Merlo [...]

Journal of Marketing

Select article: Influencer Marketing and Authenticity in Content Creation

Retricted access

Research article

First published 2022-11

Influencer Marketing and Authenticity in Content Creation

Sommer Kapitan, Patrick van Esch, Vrinda Soma [...]

Australasian Marketing Journal

Select article: Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity

Retricted access

Research article

First published 2022-6

Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity

Xiufang (Leah) Li, Juan Feng

Global Media and China

Select article: Influencers as ideological intermediaries: promotional politics and authenticity labour in influencer collaborations

Open access

Research article

First published 2023-4

Influencers as ideological intermediaries: promotional politics and authenticity labour in influencer collaborations

Johanna Arnesson

Media,Culture & Society

Select article: Meta-authenticity and fake but real virtual influencers: A framework for artificial sociality analysis and ethics

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Research article

First published 2025-10

Meta-authenticity and fake but real virtual influencers: A framework for artificial sociality analysis and ethics

Do Own (Donna) Kim

New Media & Society

Select article: Got to be real: An investigation into the co-fabrication of authenticity by fashion companies and digital influencers

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Research article

First published 2022-11

Got to be real: An investigation into the co-fabrication of authenticity by fashion companies and digital influencers

Mariachiara Colucci, Marco Pedroni

Journal of Consumer Culture

Select article: Policing “Fake” Femininity: Authenticity,Accountability,and Influencer Antifandom

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Research article

First published 2022-7

Policing “Fake” Femininity: Authenticity,Accountability,and Influencer Antifandom

Brooke Erin Duffy, Kate M. Miltner, Amanda Wahlstedt

New Media & Society

Select article: ‘Endorsing a dictatorship and getting paid for it’: Discursive struggles over intimacy and authenticity in the politicisation of influencer collaborations

Open access

Research article

First published 2024-3

‘Endorsing a dictatorship and getting paid for it’: Discursive struggles over intimacy and authenticity in the politicisation of influencer collaborations

Johanna Arnesson

New Media & Society

Select article: An Investigation of Authentic Leadership’s Individual and Group Influences on Follower Responses

Retricted access

Research article

First published 2018-2

An Investigation of Authentic Leadership’s Individual and Group Influences on Follower Responses

Carol Gill, Arran Caza

Journal of Management

Select article: Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity

Retricted access

Research article

First published 2024

Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity

Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr

Global Business Review

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