Search results: Sage Journals

Open accessResearch articleFirst published September, 2025

Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

Barbara Duffek, Andreas B. Eisingerich, Omar Merlo [...]

Journal of Marketing

Restricted accessResearch articleFirst published November, 2022

Sommer Kapitan, Patrick van Esch, Vrinda Soma [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published June, 2022

Xiufang (Leah) Li, Juan Feng

Global Media and China

Open accessResearch articleFirst published April, 2023

Johanna Arnesson

Media,Culture & Society

Restricted accessResearch articleFirst published October, 2025

Do Own (Donna) Kim

New Media & Society

Restricted accessResearch articleFirst published 2026

LiYing Yan, Mira Lee, Seunghee Han

Cyberpsychology,Behavior,and Social Networking

Restricted accessResearch articleFirst published July, 2022

Brooke Erin Duffy, Kate M. Miltner, Amanda Wahlstedt

New Media & Society

Restricted accessResearch articleFirst published November, 2022

Mariachiara Colucci, Marco Pedroni

Journal of Consumer Culture

Open accessResearch articleFirst published March, 2024

Johanna Arnesson

New Media & Society

Restricted accessResearch articleFirst published 2024

Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr

Global Business Review