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1-10 of 1089 results for influencer advertising

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Select article: Training Concerns of Micro-influencers on Advertising and Marketing

Free access

Research article

First published 2024-5

Training Concerns of Micro-influencers on Advertising and Marketing

Erika Fernández-Gómez, Beatriz Feijoo, Miriam Morante Bonet

Journal of Advertising Education

Select article: Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

Retricted access

Research article

First published 2022-5

Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

Gerrit Sundermann, Juha Munnukka

Journal of Interactive Marketing

Select article: A Social Networks Approach to Viral Advertising: The Role of Primary,Contextual,and Low Influencers

Open access

Research article

First published 2019-7

A Social Networks Approach to Viral Advertising: The Role of Primary,Contextual,and Low Influencers

Itai Himelboim, Guy J. Golan

Social Media + Society

Select article: An advertisement dissemination strategy with maximal influence for Internet-of-Vehicles

Open access

Research article

First published 2019-11

An advertisement dissemination strategy with maximal influence for Internet-of-Vehicles

Yanfei Lu, Zihan Zhao, Bowu Zhang [...]

International Journal of Distributed Sensor Networks

Select article: Presumed Influence of DTC Prescription Drug Advertising: Do Experts and Novices Think Differently?

Retricted access

Research article

First published 2007-02

Presumed Influence of DTC Prescription Drug Advertising: Do Experts and Novices Think Differently?

Jisu Huh, Rita Langteau

Communication Research

Select article: Backdoor advertising scandals,Yingyeo culture,and cancel culture among YouTube Influencers in South Korea

Free access

Research article

First published 2024-1

Backdoor advertising scandals,Yingyeo culture,and cancel culture among YouTube Influencers in South Korea

Jin Lee, Crystal Abidin

New Media & Society

Select article: Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

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Research article

First published 2020-11

Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media

Jason Weismueller, Paul Harrigan, Shasha Wang [...]

Australasian Marketing Journal

Select article: Does Advertising Spending Influence Media Coverage of the Advertiser?

Retricted access

Research article

First published 2009-11

Does Advertising Spending Influence Media Coverage of the Advertiser?

Diego Rinallo, Suman Basuroy

Journal of Marketing

Select article: Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?

Retricted access

Research article

First published 2008-9

Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?

Jaime Noriega, Edward Blair

Journal of Marketing

Select article: Advertising Influences Food Choices of University Students With ADHD

Retricted access

Research article

First published 2021-6

Advertising Influences Food Choices of University Students With ADHD

Shirley Hershko, Samuel Cortese, Eyal Ert [...]

Journal of Attention Disorders

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