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1-10 of 161 results for incremental new products

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Select article: Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets

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Research article

First published 2006-1

Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets

Sungwook Min, Manohar U. Kalwani, William T. Robinson

Journal of Marketing

Select article: As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New versus Incrementally New Products?

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Research article

First published 2008-6

As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New versus Incrementally New Products?

David L. Alexander, John G. Lynch, Qing Wang

Journal of Marketing Research

Select article: If It Takes a Village to Foster Innovation,Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches

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Research article

First published 2016-6

If It Takes a Village to Foster Innovation,Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches

Eric (Er) Fang, Jongkuk Lee, Robert Palmatier [...]

Journal of Marketing Research

Select article: Corporate Board Interlocks and New Product Introductions

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Research article

First published 2018-1

Corporate Board Interlocks and New Product Introductions

Raji Srinivasan, Stefan Wuyts, Girish Mallapragada

Journal of Marketing

Select article: The Role of Reward Systems in Product Innovations: An Examination of New Product Development Projects

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Other

First published 2015-6

The Role of Reward Systems in Product Innovations: An Examination of New Product Development Projects

Yi-Jen Chen

Project Management Journal

Select article: The Alignment of Contract Terms for Knowledge-Creating and Knowledge-Appropriating Relationship Portfolios

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First published 2011-7

The Alignment of Contract Terms for Knowledge-Creating and Knowledge-Appropriating Relationship Portfolios

Jongkuk Lee

Journal of Marketing

Select article: Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?

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Research article

First published 2023-12

Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?

Rajita Varma, Raghu Bommaraju, Siddharth S. Singh

Journal of Marketing Research

Select article: Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products

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Research article

First published 2024-4

Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products

Hui Jiang, Paul R. Messinger, Yifei Liu [...]

Journal of Marketing Research

Select article: Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

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Research article

First published 2014-3

Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Zhenfeng Ma, Zhiyong Yang, Mehdi Mourali

Journal of Marketing

Select article: New Insights into Effort Estimation for Incremental Software Development Projects

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First published 2004-6

New Insights into Effort Estimation for Incremental Software Development Projects

Oddur Benediktsson, Darren Dalcher

Project Management Journal

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