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Articles (135)

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1-10 of 135 results for inclusive branding

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Select article: Ambiguous branding and the politics of inclusion: Segregative and integrative inclusion in social movements

Retricted access

Research article

First published 2025

Ambiguous branding and the politics of inclusion: Segregative and integrative inclusion in social movements

Nacima Ourahmoune, Hounaida A El Jurdi

Marketing Theory

Select article: The Role of Corporate Workplace Inclusivity Policies,Brand Equity,and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach

Open access

Research article

First published 2023-12

The Role of Corporate Workplace Inclusivity Policies,Brand Equity,and Innovation Intensity in Firm Profitability: A Moderated Mediational Approach

Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Anwar Sadat Shimul [...]

Journal of Macromarketing

Select article: Low-income Families and Coping through Brands: Inclusion or Stigma?

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Research article

First published 2012-2

Low-income Families and Coping through Brands: Inclusion or Stigma?

Kathy Hamilton

Sociology

Select article: Inclusive Branding Strategies for Domestic Violence Agencies: Embracing Opportunities to Reach and Better Serve Male-Identified Survivors

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Research article

First published 2018-5

Inclusive Branding Strategies for Domestic Violence Agencies: Embracing Opportunities to Reach and Better Serve Male-Identified Survivors

Morgan Dewey, Sarah N. Heiss

Journal of Interpersonal Violence

Select article: Does Posting About Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions

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Research article

First published 2024-11

Does Posting About Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions

Nick J.F. Bombaij, Sadaf Mokarram-Dorri

Journal of Interactive Marketing

Select article: Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?

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Research article

First published 2025-8

Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?

Jiaqian Wang, Chuang Wei

Journal of Marketing Research

Select article: City Branding to Solve Social Problems? – The Eigendynamik of management concepts

Open access

Research article

First published 2024-11

City Branding to Solve Social Problems? – The Eigendynamik of management concepts

Jens Rennstam, Jon Bertilsson, Katie R. Sullivan

Organization Studies

Select article: The Impact of Disparate Levels of Marketplace Inclusion on Consumer–Brand Relationships

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Research article

First published 2013-4

The Impact of Disparate Levels of Marketplace Inclusion on Consumer–Brand Relationships

Aronté Marie Bennett, Ronald Paul Hill, Daniel Oleksiuk

Journal of Public Policy & Marketing

Select article: Including Don't know answer options in brand image surveys improves data quality

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Research article

First published 2014-1

Including Don't know answer options in brand image surveys improves data quality

Sara Dolnicar, Bettina Grün

International Journal of Market Research

Select article: Brand Choice Modeling: Identifying a Brands Optimal Positioning

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Research article

First published 1985-12

Brand Choice Modeling: Identifying a Brands Optimal Positioning

Thomas R. Schori, H. Lee Meadow

Psychological Reports

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