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Articles (35)

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1-10 of 35 results for humor appeals

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Select article: Humor or Fear: Which Tourism Warning Message Appeals are More Persuasive

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Research article

First published 2025

Humor or Fear: Which Tourism Warning Message Appeals are More Persuasive

Feifei Lai, Chaowu Xie, Yanying Chen [...]

Journal of Travel Research

Select article: When Humor Appeals Fail and When They Succeed: Using Latent Profile Analysis to Identify Audience Receptivity to Humorous Messages

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Research article

First published 2025

When Humor Appeals Fail and When They Succeed: Using Latent Profile Analysis to Identify Audience Receptivity to Humorous Messages

Nick Carcioppolo, Geyi Wang, Kaixu Yuan [...]

Communication Research

Select article: Using Humor or Fear Appeal: The Moderating Role of the Source's Attractiveness and the Source's Communication Habits in an Electoral Campaign

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Research article

First published 2012-6

Using Humor or Fear Appeal: The Moderating Role of the Source's Attractiveness and the Source's Communication Habits in an Electoral Campaign

Sonia Capelli, William Sabadie, Olivier Trendel

Recherche et Applications en Marketing (English Edition)

Select article: College Students’ Responses to Emotional Anti–Alcohol Abuse Media Messages: Should We Scare or Amuse Them?

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Research article

First published 2018-5

College Students’ Responses to Emotional Anti–Alcohol Abuse Media Messages: Should We Scare or Amuse Them?

Moon J. Lee

Health Promotion Practice

Select article: The Persuasiveness of a Humorous Environmental Narrative Combined With an Explicit Persuasive Appeal

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Research article

First published 2019-8

The Persuasiveness of a Humorous Environmental Narrative Combined With an Explicit Persuasive Appeal

Emily Moyer-Gusé, John M. Tchernev, Whitney Walther-Martin

Science Communication

Select article: Sugar-Sweetened Beverage-Related Public Service Advertisements and Their Influence on Parents

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Research article

First published 2015-12

Sugar-Sweetened Beverage-Related Public Service Advertisements and Their Influence on Parents

Amy Jordan, Amy Bleakley, Michael Hennessy [...]

American Behavioral Scientist

Select article: Relationship between Humor in Introductory Textbooks and Students' Evaluations of the Texts' Appeal and Effectiveness

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Research article

First published 1982-2

Relationship between Humor in Introductory Textbooks and Students' Evaluations of the Texts' Appeal and Effectiveness

David M. Klein, Jennings Bryant, Dolf Zillmann

Psychological Reports

Select article: College Students' Perception of Lecturers Using Humor

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Research article

First published 1981-4

College Students' Perception of Lecturers Using Humor

Ron Tamborini, Dolf Zillmann

Perceptual and Motor Skills

Select article: Asymptomatic Humoral Rejection Diagnosed on Endomyocardial Biopsy after Heart Transplant Appears to Have Clinical Significance

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Research article

First published 2005-1

Asymptomatic Humoral Rejection Diagnosed on Endomyocardial Biopsy after Heart Transplant Appears to Have Clinical Significance

S.E. Go, J.A. Kobashigawa, J.K. Patel [...]

Journal of Investigative Medicine

Select article: Humor in Persuasion on Threatening Topics: Effectiveness Is a Function of Audience Sex Role Orientation

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Research article

First published 2002-07

Humor in Persuasion on Threatening Topics: Effectiveness Is a Function of Audience Sex Role Orientation

Michael Conway, Laurette Dubé

Personality and Social Psychology Bulletin

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