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Articles (24)

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1-10 of 24 results for hotel green marketing

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Select article: Customers’ Behavioral Intentions in Relation to Sustainable Green Marketing Activities in Hotels

Open access

Research article

First published 2024-4

Customers’ Behavioral Intentions in Relation to Sustainable Green Marketing Activities in Hotels

Jungwoon Seo, Chang-Sik Kim, Bong-Seok Kim [...]

Sage Open

Select article: Marketing for sustainability: Travellers’ intentions to stay in green hotels

Retricted access

Research article

First published 2021-4

Marketing for sustainability: Travellers’ intentions to stay in green hotels

Clare D’Souza, Vanessa Apaolaza, Patrick Hartmann [...]

Journal of Vacation Marketing

Select article: An exploratory study on tourist perception of green hotels: Empirical evidence from Thailand

Retricted access

Research article

First published 2025-7

An exploratory study on tourist perception of green hotels: Empirical evidence from Thailand

Kevin Fuchs, Bruce Prideaux, Rupam Konar

Journal of Vacation Marketing

Select article: Paying a Premium for Green-Label Hotels: The Role of the Mismatched Hotel-OTA Involvement

Retricted access

Research article

First published 2024-5

Paying a Premium for Green-Label Hotels: The Role of the Mismatched Hotel-OTA Involvement

Chunhao (Victor) Wei, Lan Lu, Han Chen [...]

Journal of Hospitality & Tourism Research

Select article: Hotel guests’ perception of best green practices: A content analysis of online reviews

Retricted access

Research article

First published 2018-4

Hotel guests’ perception of best green practices: A content analysis of online reviews

Sungpo Yi, Xu Li, Tun-Min (Catherine) Jai

Tourism and Hospitality Research

Select article: Effective Communication Strategies for Hotel Guests’ Green Behavior

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Research article

First published 2014-2

Effective Communication Strategies for Hotel Guests’ Green Behavior

Seonjeong (Ally) Lee, Haemoon Oh

Cornell Hospitality Quarterly

Select article: Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors

Open access

Research article

First published 2025-7

Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors

Sandra Ferreira, Olga Pereira, Cláudia Simões

Journal of Vacation Marketing

Select article: Understanding Guests’ Intention to Visit Green Hotels

Retricted access

Research article

First published 2021-3

Understanding Guests’ Intention to Visit Green Hotels

Riyad Eid, Gomaa Agag, Yasser Moustafa Shehawy

Journal of Hospitality & Tourism Research

Select article: Tourists’ perceptions of green building design and their intention of staying in green hotel

Retricted access

Research article

First published 2021-1

Tourists’ perceptions of green building design and their intention of staying in green hotel

Huiying (Cynthia) Hou, Hao Wu

Tourism and Hospitality Research

Select article: Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Open access

Research article

First published 2020-7

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid [...]

Sage Open

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