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Research article

First published 2011-11

Opportunism in Brand Partnerships

Chekitan S. Dev, Stephan Grzeskowiak, James R. Brown

Cornell Hospitality Quarterly

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Research article

First published 2025

Moxy Hotels: Marriott’s “Playful Disruptor” Brand

Arthur Holman, Lisa Cain

Journal of Hospitality & Tourism Cases: An International Case Journal

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Research article

First published 2010-5

Travelers’ Takes on Hotel—Restaurant Co-Branding: Insights for China

Basak Denizci Guillet, Asli D. A. Tasci

Journal of Hospitality & Tourism Research

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Research article

First published 2019-11

Data analytics dilemma at Alpen Hotel

Tammy Wee, Arif Perdana, Detlev Remy

Journal of Information Technology Teaching Cases

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Research article

First published 2025

Avoiding Retention Issues Due to Policies in a HR Hospitality Chain

Sarala Morrow, Eric Brown

Journal of Hospitality & Tourism Cases: An International Case Journal

Retricted access

Research article

First published 2016-7

The future of hotel chains

Brendan Richard, Shane Cleveland

Journal of Vacation Marketing

Retricted access

Research article

First published 2012-5

The Effectiveness of Environmental Advertising in the Hotel Industry

Hsin-Hui “Sunny” Hu

Cornell Hospitality Quarterly

Open access

Research article

First published 2026

Customer Acquisition Through Intermediaries (vs. Brand) Shapes Lifetime Value: Evidence From the Hotel Industry

Agata Leszkiewicz, Sarang Sunder, V Kumar [...]

Production and Operations Management

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Research article

First published 2021-2

Web Scraping for Hospitality Research: Overview,Opportunities,and Implications

Saram Han, Christopher K. Anderson

Cornell Hospitality Quarterly

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