Sage Journals: Discover world-class research

Retricted access

Research article

First published 2017-5

Brand Experience Anatomy in Hotels: An Interpretive Structural Modeling Approach

Imran Khan, Zillur Rahman

Cornell Hospitality Quarterly

Open access

Research article

First published 2024

The effect of employee based brand equity on customer experience in multinational chain hotels

Jinlan Zhang, Viachaslau Filimonau, Ulan Tlemissov

Tourism and Hospitality Research

Retricted access

Research article

First published 2022-6

Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry

Mohammed T. Nuseir

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2025-1

Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience

Arnold Japutra, Sandra Maria Correia Loureiro, Sebastian Molinillo [...]

Tourism and Hospitality Research

Retricted access

Research article

First published 2020-4

Brand prestige and affordable luxury: The role of hotel guest experiences

Ada Lo, Michelle Au Yeung

Journal of Vacation Marketing

Retricted access

Research article

First published 2026

Exploring Customers’ Brand Experiences Within Heritage Hotels: A Case of Old Boma Hotel in Tanzania

Stephen Jeuma Bakari, Xiaoyun Zheng

Journal of Hospitality & Tourism Cases: An International Case Journal

Retricted access

Research article

First published 2023-4

The psychology of vacationers’ hotel brand choice in a post-pandemic world

Jinkyung Jenny Kim, Myong Jae Lee, Heesup Han

Journal of Vacation Marketing

Retricted access

Research article

First published 2020-2

Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

Reham Touni, Woo Gon Kim, Hyung-Min Choi [...]

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2025-3

What Triggers Customer Curiosity? Exploring the Role of Branded Content Experience Design on Customer Response

Seonjeong (Ally) Lee

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2013-10

Hotel brand personality and brand quality

Xuan Tran, Camille Dauchez, Anna-Milena Szemik

Journal of Vacation Marketing

Search results