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Articles (260)

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1-10 of 260 results for history of advertising

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Select article: A History of Comparative Advertising in the United States

Retricted access

Research article

First published 2013-9

A History of Comparative Advertising in the United States

Fred K. Beard

Journalism & Communication Monographs

Select article: Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences

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Research article

First published 2010-9

Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences

Fred Beard

Journal of Macromarketing

Select article: Age Preferences in Personal Advertisements: Two Life History Strategies or One Matching Tactic?

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Research article

First published 1998-02

Age Preferences in Personal Advertisements: Two Life History Strategies or One Matching Tactic?

Jeffrey Lee Rasmussen, D.W. Rajecki, Anita A. Ebert [...]

Journal of Social and Personal Relationships

Select article: Australian Advertising History: A Research Note

Retricted access

Research article

First published 1984-2

Australian Advertising History: A Research Note

John Spierings

Media International Australia

Select article: Cultural History as a Thematic Study: Analyzing Advertisements to Interpret American Home Design

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Research article

First published 1998-9

Cultural History as a Thematic Study: Analyzing Advertisements to Interpret American Home Design

Angela H. Patton, George M. Zinkhan

Journal of Interior Design

Select article: Cultural Appropriation in Historical Context: Native Americans in Firearms Advertising

Free access

Research article

First published 2024-3

Cultural Appropriation in Historical Context: Native Americans in Firearms Advertising

Terrence H. Witkowski

Journal of Macromarketing

Select article: The Interplay between Advertising and Society: An Historical Analysis

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Research article

First published 2021-12

The Interplay between Advertising and Society: An Historical Analysis

Robert E. McDonald, Debra A. Laverie, Kerry T. Manis

Journal of Macromarketing

Select article: Pansies to Parents: Gay Male Images in American Print Advertising

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Research article

First published 2007-03

Pansies to Parents: Gay Male Images in American Print Advertising

Blaine J. Branchik

Journal of Macromarketing

Select article: Justifying Commercialization

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Research article

First published 2013-9

Justifying Commercialization

Tim P. Vos, You Li

Journalism & Mass Communication Quarterly

Select article: Advertising History: A Note

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Research article

First published 1978-8

Advertising History: A Note

R R Walker

Media International Australia

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