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Retricted access

Research article

First published 2014-11

‘We offer unparalleled flexibility’: Purveying conceptual values in higher educational corporate branding

Carl Jon Way Ng

Discourse & Communication

Open access

Research article

First published 2025-10

A scene-setter,matchmaker,or co-creator? The role of the HEI in the CCI ecosystem engagement when branding a place

Tuomas Pohjola, Johanna Aalto, Arja Lemmetyinen [...]

Industry and Higher Education

Open access

Research article

First published 2023-5

A Systematic Literature Review of Higher Education Reputation Management: Active/Reactive Framework

Zhuo Sun, Miguel Antonio Lim

International Journal of Chinese Education

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Other

First published 2011-7

Education Hubs: A Fad,a Brand,an Innovation?

Jane Knight

Journal of Studies in International Education

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Research article

First published 2022-6

An Empirical Investigation of the Higher Educational Institutions’ Attractiveness as an Employer

Chand Prakash, Ritu Yadav, Amardeep Singh [...]

South Asian Journal of Human Resources Management

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Research article

First published 2022-8

Recruiting international students: Analysing the imaginative geographies of three urban encounters

Suzanne E. Beech

Urban Studies

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Research article

First published 2024

Social media marketing and hospital brand equity: An empirical investigation

Abrar Al-Hasan

Information Development

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Research article

First published 2009-9

The Influence of Brand Levels and Associations on Purchase Intent

Christopher D. Hopkins, Scott A. Jones, Gregory Pickett [...]

Journal of General Management

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Research article

First published 2016-11

Integrative Responses to Culture Mixing in Brand Name Translations

Hean Tat Keh, Carlos J. Torelli, Chi-yue Chiu [...]

Journal of Cross-Cultural Psychology

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Research article

First published 2019-8

Motivating Professional Student Behavior Through a Gamified Personal Branding Assignment

Karen Robson

Journal of Marketing Education

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