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Research article

First published 2020-6

The Impact of Hedonic and Meaningful Messages on Sport Consumers’ Responses to Athlete Foundations: A Focus on Fan Identification Level

Wonseok (Eric) Jang, Daehwan Kim, Joon Sung Lee [...]

Communication & Sport

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Research article

First published 2020-9

Revisiting Precipitation-Induced Smoking: The Role of Hedonic Versus Utilitarian Advertising Message on Smoking-Related Intervention

Chia-Wei Joy Lin, Feisal Murshed, Yinlong Zhang

Social Marketing Quarterly

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Research article

First published 2013-8

Mood and Threat to Attitudinal Freedom

Rene Ziegler, Christian Schlett, Arzu Aydinli

Personality and Social Psychology Bulletin

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Research article

First published 2024-5

A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing

Zhenxian (Zoey) Piao, Gi Won Kang, Sung-Eun Kim [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2010-06

Comparing Utilitarian and Hedonic Usefulness to User Intention in Multipurpose Information Systems

Ja-Chul Gu, Liu Fan, Yung Ho Suh [...]

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2005-08

The Impact of Mood on Persuasion

Craig R. Hullett

Communication Research

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Research article

First published 2024-7

Effective Digital Advertising: The Influence of Customised Ads,Self-esteem and Product Attributes

Evelyn Krisnada Linardi, Hui-Fei Lin, Benjamin Yeo

Journal of Creative Communications

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Research article

First published 2025

Humor or Fear: Which Tourism Warning Message Appeals are More Persuasive

Feifei Lai, Chaowu Xie, Yanying Chen [...]

Journal of Travel Research

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Research article

First published 2025-6

Is There an Easy Path to Eudaimonia? Novel Insights on the Dual-process Perspective in Media Entertainment

Daniel Possler, Jule Scheper, Arthur A. Raney [...]

Communication Research

Open access

Research article

First published 2025-7

On the Importance of Field Studies for Testing Theory-Driven Behavioral Change Interventions in (Sustainable) Tourism

Emil Juvan, Oscar Yuheng Zhu, Bettina Grün [...]

Journal of Travel Research

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