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Articles (62)

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1-10 of 62 results for hedonic and utilitarian values

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Select article: Tourist Value Co-Creation Through Hedonic and Utilitarian Features in the Saudi case: Relational Trust,Service Innovation,and Smart Technology Adoption as Driving Factors

Open access

Research article

First published 2025-7

Tourist Value Co-Creation Through Hedonic and Utilitarian Features in the Saudi case: Relational Trust,Service Innovation,and Smart Technology Adoption as Driving Factors

Abrar Alhomaid, Tarek Bel Hadj

Sage Open

Select article: Internet Usage Purposes and Gender Differences in the Effects of Perceived Utilitarian and Hedonic Value

Retricted access

Announcement

First published 2010-04

Internet Usage Purposes and Gender Differences in the Effects of Perceived Utilitarian and Hedonic Value

Edward Shih-Tse Wang

Cyberpsychology,Behavior,and Social Networking

Select article: How Do Firms Manage Their Long-term Customer Relationship? The Role of Customer Experience and Constructive Mechanism on Customer Commitment from Utilitarian and Hedonic Perspectives

Open access

Research article

First published 2025-1

How Do Firms Manage Their Long-term Customer Relationship? The Role of Customer Experience and Constructive Mechanism on Customer Commitment from Utilitarian and Hedonic Perspectives

Yajing Duan, Lingzhi Brian Fang

Sage Open

Select article: Meta-analytic evidence on personal shopping value

Retricted access

Research article

First published 2020-9

Meta-analytic evidence on personal shopping value

Barry J Babin, Nina Krey

Recherche et Applications en Marketing (English Edition)

Select article: Differential Effects of Customers’ Regulatory Fit on Trust,Perceived Value,and M-Commerce Use among Developing and Developed Countries

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Research article

First published 2018-9

Differential Effects of Customers’ Regulatory Fit on Trust,Perceived Value,and M-Commerce Use among Developing and Developed Countries

Narongsak (Tek) Thongpapanl, Abdul R. Ashraf, Luciano Lapa [...]

Journal of International Marketing

Select article: The Use of Travel-Related WeChat Mini-Programs in China: An Affordance Theory Perspective

Retricted access

Research article

First published 2021-6

The Use of Travel-Related WeChat Mini-Programs in China: An Affordance Theory Perspective

Ao Cheng, Chulmo Koo, Hyejin Yoon

Journal of Smart Tourism

Select article: Mobile hotel reservations and customer behavior: Channel familiarity and channel type

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Research article

First published 2021-1

Mobile hotel reservations and customer behavior: Channel familiarity and channel type

Jinkyung Jenny Kim, Bee-Lia Chua, Heesup Han

Journal of Vacation Marketing

Select article: Consumers’ Continuance Intentions to Consume Green Tea: An Extended Theory of Planned Behaviour Perspective

Retricted access

Research article

First published 2023

Consumers’ Continuance Intentions to Consume Green Tea: An Extended Theory of Planned Behaviour Perspective

Neeraj Dhiman, Roktim Sarmah, Mohit Jamwal

Vision: The Journal of Business Perspective

Select article: Information Value Structure for Vacation Travel

Retricted access

Research article

First published 2008-08

Information Value Structure for Vacation Travel

Mi-Hea Cho, SooCheong (Shawn) Jang

Journal of Travel Research

Select article: Determinants of Splurge Consumption Behavior Among Generation MZ Effects on Satisfaction,Word-of-Mouth,and Repurchase Intention

Open access

Research article

First published 2025-10

Determinants of Splurge Consumption Behavior Among Generation MZ Effects on Satisfaction,Word-of-Mouth,and Repurchase Intention

Seong Soo Cha, JeungSun Lee

Sage Open

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