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1-10 of 44 results for hedonic and utilitarian motivation

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Select article: Round or Square? How Screen Shape Affects Utilitarian and Hedonic Motivations for Smartwatch Adoption

Retricted access

Research article

First published 2016-12

Round or Square? How Screen Shape Affects Utilitarian and Hedonic Motivations for Smartwatch Adoption

Ki Joon Kim

Cyberpsychology,Behavior,and Social Networking

Select article: The Effect of Time Stress on Store Loyalty: A Case of Food and Grocery Shopping in Thailand

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Research article

First published 2016-11

The Effect of Time Stress on Store Loyalty: A Case of Food and Grocery Shopping in Thailand

Boonying Kongarchapatara, Randall Shannon

Australasian Marketing Journal

Select article: Effect of Shopping Motivations on Indian Consumers’ Mall Patronage Intention

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Research article

First published 2015-3

Effect of Shopping Motivations on Indian Consumers’ Mall Patronage Intention

Devinder Pal Singh

Asia-Pacific Journal of Management Research and Innovation

Select article: An Empirical Study on Shopping Motivation among Generation Y Indian

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Research article

First published 2021-4

An Empirical Study on Shopping Motivation among Generation Y Indian

Sushant Kumar, Pradip Sadarangani

Global Business Review

Select article: Differential Effects of Customers’ Regulatory Fit on Trust,Perceived Value,and M-Commerce Use among Developing and Developed Countries

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Research article

First published 2018-9

Differential Effects of Customers’ Regulatory Fit on Trust,Perceived Value,and M-Commerce Use among Developing and Developed Countries

Narongsak (Tek) Thongpapanl, Abdul R. Ashraf, Luciano Lapa [...]

Journal of International Marketing

Select article: Understanding In-Game Purchases in the Metaverse: The Role of Avatar Identification and Motivational Factors

Open access

Research article

First published 2026-1

Understanding In-Game Purchases in the Metaverse: The Role of Avatar Identification and Motivational Factors

Shehla Naureen, Shazia Faiz

Sage Open

Select article: Hi Bixby: Determinants of goal-congruent usage and goal-congruent outcome in the artificial intelligence personal assistant context

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Research article

First published 2025-10

Hi Bixby: Determinants of goal-congruent usage and goal-congruent outcome in the artificial intelligence personal assistant context

Hyeon Jo

Journal of Information Science

Select article: Understanding the Effect of Product Reviews on YouTube on Consumers’ Intention to Purchase Electronic Devices

Open access

Research article

First published 2025-7

Understanding the Effect of Product Reviews on YouTube on Consumers’ Intention to Purchase Electronic Devices

Thi Mai Le, Minh Doan Lai, Trung Hien Nguyen [...]

Sage Open

Select article: Should online reviews include pictures? The impact of fit between product type and online review presentation format

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Research article

First published 2024-8

Should online reviews include pictures? The impact of fit between product type and online review presentation format

Qing Yao, Yixuan Han, Defeng Yang

Australian Journal of Management

Select article: Appreciation to and Behavior Intention Regarding Upscale Ethnic Restaurants

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Research article

First published 2023-1

Appreciation to and Behavior Intention Regarding Upscale Ethnic Restaurants

Yide Liu, Hiram Ting, Christian Ringle

Journal of Hospitality & Tourism Research

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