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Articles (62)

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1-10 of 62 results for hedonic/utilitarian products

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Select article: Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?

Retricted access

Research article

First published 2017-2

Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?

Francesca Magno, Fabio Cassia, Marta Ugolini

Australian Journal of Management

Select article: Convergent Products: What Functionalities Add More Value to the Base?

Retricted access

Research article

First published 2008-3

Convergent Products: What Functionalities Add More Value to the Base?

Tripat Gill

Journal of Marketing

Select article: Should online reviews include pictures? The impact of fit between product type and online review presentation format

Retricted access

Research article

First published 2024-8

Should online reviews include pictures? The impact of fit between product type and online review presentation format

Qing Yao, Yixuan Han, Defeng Yang

Australian Journal of Management

Select article: Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Retricted access

Research article

First published 2023-1

Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Myungkeun Song, Breffni M. Noone, Anna S. Mattila

Journal of Travel Research

Select article: Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

Open access

Research article

First published 2020-7

Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

Jingjing Li, Ahmed Abbasi, Amar Cheema [...]

Journal of Marketing

Select article: Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity

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Research article

First published 2024

Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity

Wesam Osman Abdelsattar, Hamed Shamma, Mariam Amr

Global Business Review

Select article: Understanding the Effect of Product Reviews on YouTube on Consumers’ Intention to Purchase Electronic Devices

Open access

Research article

First published 2025-7

Understanding the Effect of Product Reviews on YouTube on Consumers’ Intention to Purchase Electronic Devices

Thi Mai Le, Minh Doan Lai, Trung Hien Nguyen [...]

Sage Open

Select article: Comparing Utilitarian and Hedonic Usefulness to User Intention in Multipurpose Information Systems

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Research article

First published 2010-06

Comparing Utilitarian and Hedonic Usefulness to User Intention in Multipurpose Information Systems

Ja-Chul Gu, Liu Fan, Yung Ho Suh [...]

Cyberpsychology,Behavior,and Social Networking

Select article: Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

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Research article

First published 2003-8

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann

Journal of Marketing Research

Select article: The Hedonic and Utilitarian Dimensions of Attendees' Attitudes Toward Festivals

Retricted access

Research article

First published 2006-08

The Hedonic and Utilitarian Dimensions of Attendees' Attitudes Toward Festivals

Dogan Gursoy, Eric R. Spangenberg, Denney G. Rutherford

Journal of Hospitality & Tourism Research

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