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Retricted access

Research article

First published 2020-9

Brand Positioning Using Multidimensional Scaling Technique: An Application to Herbal Healthcare Brands in Indian Market

Kanupriya Adlakha, Sanjeev Sharma

Vision: The Journal of Business Perspective

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Research article

First published 2022-12

Role of Marketing Mix Perception and Participation on Repurchase Intention of Health Consumers

Rojan Gümüş

Journal of Health Management

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Research article

First published 2014-8

The business of the NHS: The rise and rise of consumer culture and commodification in the provision of healthcare services

David Sturgeon

Critical Social Policy

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Research article

First published 2018-3

Use of Generic Medicines

Avika Dixit, Neeta Kumar, Sanjiv Kumar

Journal of Health Management

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Research article

First published 2024

Social media marketing and hospital brand equity: An empirical investigation

Abrar Al-Hasan

Information Development

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Research article

First published 2023-7

Employer Branding and COVID-19: A Job Demand–Resource Model for Employee Attraction and Retention in Health Sector

Mohammad Zoheb, Faiz Ahamad

NHRD Network Journal

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Research article

First published 2025-11

AI-driven MedBots Branding and Communications Strategy of Adoption in the Healthcare Sector

Kokila Kokila, Anjali Munde, Zaid Ahmad Ansari

Journal of Creative Communications

Open access

Research article

First published 2025-12

Assessment of physicians’ and pharmacists’ knowledge,attitudes,perceptions,and barriers concerning generic medicine in Pakistan: A cross-sectional study

Ayesha Azam, Muhammad Amir Hamza, Rehana Sarwat [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2001-7

Building and Maintaining Genuine Brands in the World of Medicine

Duane Knapp

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2021-11

Brand image to loyalty through perceived service quality and patient satisfaction: A conceptual framework

Vimla , Udita Taneja

Health Services Management Research

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