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Research article

First published 2009-4

Health Care Choices in the United States and the Constrained Consumer: A Marketing Systems Perspective on Access and Assortment in Health Care

John D. Mittelstaedt, Charles R. Duke, Robert A. Mittelstaedt

Journal of Public Policy & Marketing

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Research article

First published 2002-7

Measuring Health Care Quality: Comparing and Contrasting the Medical and the Marketing Approaches

Michael R. Bowers, Catarina I. Kiefe

American Journal of Medical Quality

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Research article

First published 2008-9

Applying Social Marketing in Health Care: Communicating Evidence to Change Consumer Behavior

W. Douglas Evans, Lauren McCormack

Medical Decision Making

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Research article

First published 2018

A Market-Based Scheduling Mechanism Design for Cost Reduction in Home Health Care

Jie Gao, Zhijie Xie, Chun Wang

Journal of Integrated Design and Process Science

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Other

First published 2015-5

Dealing with market failure: A new dilemma in UK health and social care policy?

Bob Hudson

Critical Social Policy

Free access

Research article

First published 2024-2

Getting the crowd to care: Marketing illness through health-related crowdfunding in Aotearoa New Zealand

Caitlin Neuwelt-Kearns, Tom Baker, Octavia Calder-Dawe [...]

Environment and Planning A: Economy and Space

Open access

Research article

First published 2024

Market Factors Associated with Comprehensive Behavioral Health Crisis Care Availability: A Resource Dependence Theory Study

Ashlyn Burns, Joshua R. Vest, Nir Menachemi [...]

INQUIRY: The Journal of Health Care Organization,Provision,and Financing

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Research article

First published 1994-10

Health Care and the Labor Market

Maria Hanratty, Olivia S. Mitchell

ILR Review

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Research article

First published 1997-10

Marketers Don't Wear Plaid: Marketing and Health Care Administration in the Canadian Context

John M. Rigby, Allen M. Backman

Healthcare Management Forum

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Review article

First published 1999-9

Academic Health Centers and the Changing Health Care Market

Janet K. Freburger, Robert E. Hurley

Medical Care Research and Review

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