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Retricted access

Research article

First published 2006-05

Rhetorical figures and the translation of advertising headlines

Karen Smith

Language and Literature: International Journal of Stylistics

Retricted access

Research article

First published 1995-6

Theory of Synesthesia Applied to Persuasion in Print Advertising Headlines

Michelle R. Nelson, Jacqueline C. Hitchon

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 1989-5

Selected effects of headline gender and spokesperson gender in direct response advertising

John H. Holmes, Walter A. Urban

Journal of Interactive Marketing

Open access

Research article

First published 2023-1

Using Occluded Text as a Cue Attracting Visual Attention and Preference in Packaging and Advertising

Ching-Chih Liao

Sage Open

Retricted access

Research article

First published 1999-3

Cognigraphic Analysis of Headline Impact on Advertising Recall *

Yoo-Kyung Kim

International Area Studies Review

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Research article

First published 1987-2

Headline Size and Position Influence on Consumers' Perception

Joseph A. Bellizzi, Robert E. Hite

Perceptual and Motor Skills

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Research article

First published 2024-6

Countering “Fake News” Through Public Education and Advertisements: An Experimental Analysis

Gregory H. Winger, Alex Oliver, Jelena Vićić [...]

Political Research Quarterly

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Research article

First published 1946-3

Use of Split-Run Techniques in Studying Ad Typography

Earl English

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 2014-6

Model Looks,Motives,and Affective Outcomes

Sonia Dickinson-Delaporte, John B. Ford, Donna Gill

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 1984-2

All You Ever Wanted to Know about Effective Advertising — But Were Afraid to Ask

Simon Gadir

Media International Australia

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