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Articles (13)

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1-10 of 13 results for green brand benefits

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Select article: Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Open access

Research article

First published 2020-7

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid [...]

Sage Open

Select article: Environmental or Personal Benefit? The Role of Message Appeal and Information Type in Destination Social Media Advertisements

Open access

Research article

First published 2025-9

Environmental or Personal Benefit? The Role of Message Appeal and Information Type in Destination Social Media Advertisements

Arnold Japutra, Ali Selcuk Can, Cihan Alphun

Journal of Travel Research

Select article: Examining Linkages between Brand Image and Purchase Intention of Green Products: The Moderating Role of Perceived Benefits

Retricted access

Research article

First published 2015-4

Examining Linkages between Brand Image and Purchase Intention of Green Products: The Moderating Role of Perceived Benefits

Komal Nagar, Shivani Rana

FIIB Business Review

Select article: The Relationship Between Green Advertising Receptivity,Green Brand Image,Perceived Brand Authenticity and Perceived Greenwashing on Green Purchase Intention

Open access

Research article

First published 2025-10

The Relationship Between Green Advertising Receptivity,Green Brand Image,Perceived Brand Authenticity and Perceived Greenwashing on Green Purchase Intention

Tran Thu Thao, Le Thi Phuong Linh, Nguyen Quoc Cuong

Sage Open

Select article: Profiling the Potential “Green” Hotel Guest

Retricted access

Research article

First published 2014-8

Profiling the Potential “Green” Hotel Guest

Nelson A. Barber

Journal of Hospitality & Tourism Research

Select article: Virtual Nature Experiences as Emotional Benefits in Green Product Consumption

Retricted access

Research article

First published 2008-11

Virtual Nature Experiences as Emotional Benefits in Green Product Consumption

Patrick Hartmann, Vanessa Apaolaza-Ibáñez

Environment and Behavior

Select article: Hotel guests’ perception of best green practices: A content analysis of online reviews

Retricted access

Research article

First published 2018-4

Hotel guests’ perception of best green practices: A content analysis of online reviews

Sungpo Yi, Xu Li, Tun-Min (Catherine) Jai

Tourism and Hospitality Research

Select article: How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales

Retricted access

Research article

First published 2019-5

How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales

Qiang Steven Lu, Rohan Miller

Journal of Interactive Marketing

Select article: Expelled from the garden? Understanding the dynamics of green gentrification in Vancouver,British Columbia

Open access

Research article

First published 2023-9

Expelled from the garden? Understanding the dynamics of green gentrification in Vancouver,British Columbia

Daniel L Sax, Lorien Nesbitt, Shannon Hagerman

Environment and Planning E: Nature and Space

Select article: The Effectiveness of Environmental Advertising in the Hotel Industry

Retricted access

Research article

First published 2012-5

The Effectiveness of Environmental Advertising in the Hotel Industry

Hsin-Hui “Sunny” Hu

Cornell Hospitality Quarterly

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