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1-10 of 713 results for global service marketing

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Select article: A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality

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Research article

First published 2010-9

A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality

James Agarwal, Naresh K. Malhotra, Ruth N. Bolton

Journal of International Marketing

Select article: Price-Based Global Market Segmentation for Services

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Research article

First published 2003-7

Price-Based Global Market Segmentation for Services

Ruth N. Bolton, Matthew B. Myers

Journal of Marketing

Select article: Global Sourcing of Services and Market Performance: An Empirical Investigation

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Research article

First published 1998-12

Global Sourcing of Services and Market Performance: An Empirical Investigation

Masaaki Kotabe, Janet Y. Murray, Rajshekhar G. Javalgi

Journal of International Marketing

Select article: Beyond the Industrial Paradigm: Market-Embedded Labor and the Gender Organization of Global Service Work in China

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Research article

First published 2008-2

Beyond the Industrial Paradigm: Market-Embedded Labor and the Gender Organization of Global Service Work in China

Eileen M. Otis

American Sociological Review

Select article: How Did Public Services Fare? A Review of Australian State Public Service Labour Markets During the Global Financial Crisis

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Research article

First published 2012-11

How Did Public Services Fare? A Review of Australian State Public Service Labour Markets During the Global Financial Crisis

Linda Colley

Journal of Industrial Relations

Select article: Understanding How Markets and State Action Shape Costs and Prices of Healthcare in Post-globalization India: A Study of High-end Imaging Services in Kerala

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Research article

First published 2019-9

Understanding How Markets and State Action Shape Costs and Prices of Healthcare in Post-globalization India: A Study of High-end Imaging Services in Kerala

John Varghese Thekkekara, Sundararaman Thiagarajan

Journal of Health Management

Select article: The spatial reach of financial centres: An empirical investigation of interurban trade in capital market services

Open access

Research article

First published 2022-5

The spatial reach of financial centres: An empirical investigation of interurban trade in capital market services

Tom Hashimoto, Vladimír Pažitka, Dariusz Wójcik

Urban Studies

Select article: Redistributing profit and loss: the new economics of the market and social welfare

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Research article

First published 2005-11

Redistributing profit and loss: the new economics of the market and social welfare

Peter Beresford

Critical Social Policy

Select article: Global Sourcing of Services and Market Performance: An Empirical Investigation

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Other

First published 1998-12

Global Sourcing of Services and Market Performance: An Empirical Investigation

Masaaki Kotabe, Janet Y. Murray, Rajshekhar G. Javalgi

Journal of International Marketing

Select article: Book Review: Marketing Strategies for Services: Globalization,Client-Orientation,Deregulation

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Book review

First published 1994-12

Book Review: Marketing Strategies for Services: Globalization,Client-Orientation,Deregulation

M. Krishna Erramilli

Journal of International Marketing

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