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Articles (320)

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1-10 of 320 results for global marketing field

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Select article: Reproducing Global Inequalities in the Online Labour Market: Valuing Capital in the Design Field

Open access

Research article

First published 2021-10

Reproducing Global Inequalities in the Online Labour Market: Valuing Capital in the Design Field

Pelin Demirel, Ekaterina Nemkova, Rebecca Taylor

Work,Employment and Society

Select article: Being Critical in Marketing Studies

Retricted access

Other

First published 2012-6

Being Critical in Marketing Studies

Nikhilesh Dholakia

Journal of Macromarketing

Select article: Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance

Retricted access

Research article

First published 2012-6

Marketing Strategies for Foreign Expansion of Companies Originating in Small and Open Economies: The Consequences of Strategic Fit and Performance

Peter Gabrielsson, Mika Gabrielsson, Tomi Seppälä

Journal of International Marketing

Select article: Globalization and Academic Research: The Case of Sustainability Marketing

Retricted access

Research article

First published 2014-1

Globalization and Academic Research: The Case of Sustainability Marketing

Keyoor Purani, Sunil Sahadev, Deepak S. Kumar

IIM Kozhikode Society & Management Review

Select article: International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward

Retricted access

Research article

First published 2005-12

International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward

S. Tamer Cavusgil, Seyda Deligonul, Attila Yaprak

Journal of International Marketing

Select article: A Framework for International Marketing Ethics: Preliminary Considerations and Emerging Perspectives

Retricted access

Research article

First published 1998-04

A Framework for International Marketing Ethics: Preliminary Considerations and Emerging Perspectives

Georges Enderle

Journal of Human Values

Select article: Globalization,State Transformation,and Public Security

Retricted access

Research article

First published 2004-07

Globalization,State Transformation,and Public Security

Sven Bislev

International Political Science Review

Select article: Executive Insights: Exploring the Practical Effects of Country of Origin,Animosity,and Price–Quality Issues: Two Case Studies of Taiwan and Acer in China

Retricted access

Research article

First published 2005-6

Executive Insights: Exploring the Practical Effects of Country of Origin,Animosity,and Price–Quality Issues: Two Case Studies of Taiwan and Acer in China

Lyn S. Amine, Mike C.H. Chao, Mark J. Arnold

Journal of International Marketing

Select article: Industry Building as Contested Market Building: Knowledge,Politics,and the Rise of Beijing in China's Virtual Economy

Retricted access

Research article

First published 2009-8

Industry Building as Contested Market Building: Knowledge,Politics,and the Rise of Beijing in China's Virtual Economy

Jun Zhang

Environment and Planning C: Politics and Space

Select article: An International Marketing Manifesto

Retricted access

Research article

First published 2003-3

An International Marketing Manifesto

Michael R. Czinkota, Ilkka A. Ronkainen

Journal of International Marketing

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