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Retricted access

Research article

First published 2018-3

Global Customer Engagement

Shaphali Gupta, Anita Pansari, V. Kumar

Journal of International Marketing

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Research article

First published 2023-3

The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness

Miao Hu, Jie Chen, Dana L. Alden [...]

Journal of International Marketing

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Research article

First published 2020-6

Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms

Fine F. Leung, Caleb H. Tse, Chi Kin (Bennett) Yim

Journal of International Marketing

Retricted access

Research article

First published 2023-9

Engaging Business Customers Through Online Experiences in Different Cultures

Welf H. Weiger

Journal of International Marketing

Open access

Research article

First published 2023-3

The Effect of Cross-Cultural Dimensions on the Manifestation of Customer Engagement Behaviors

Cara Connell, Ruth Marciniak, Lindsey Drylie Carey

Journal of International Marketing

Open access

Research article

First published 2023-3

Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market

Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen [...]

Journal of International Marketing

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Research article

First published 2007-08

Understanding Frequent Switching Patterns

Inger Roos, Anders Gustafsson

Journal of Service Research

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Research article

First published 2009-4

Constraints on Sustainable Energy Consumption: Market System and Public Policy Challenges and Opportunities

Melea Press, Eric J. Arnould

Journal of Public Policy & Marketing

Open access

Research article

First published 2025-3

Should Global Brands Engage in Brand Activism?

Paurav Shukla, Veronica Rosendo-Rios, Dina Khalifa

Journal of International Marketing

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Research article

First published 2022-9

Managing Foreign Subsidiaries Remotely: The Role of Culture in Techno-Stress Appraisal and Well-Being

James Adeniji, Reika Igarashi

Journal of International Marketing

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