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Open access

Research article

First published 2025-3

Should Global Brands Engage in Brand Activism?

Paurav Shukla, Veronica Rosendo-Rios, Dina Khalifa

Journal of International Marketing

Retricted access

Research article

First published 2002-12

Global Product Branding and International Education

James Cambridge

Journal of Research in International Education

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Research article

First published 2008-12

A Cultural Approach to Branding in the Global Marketplace

Julien Cayla, Eric J. Arnould

Journal of International Marketing

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Research article

First published 2019-12

The Influence of Global Brand Distribution on Brand Popularity on Social Media

Moon-Yong Kim, Sangkil Moon, Dawn Iacobucci

Journal of International Marketing

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Research article

First published 2010-9

Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect

Claudiu V. Dimofte, Johny K. Johansson, Richard P. Bagozzi

Journal of International Marketing

Open access

Research article

First published 2025-1

Peace Brand Activism: Global Brand Responses to the War in Ukraine

Eleni Tsougkou, Martin Sykora, Suzanne Elayan [...]

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2012-6

The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

Ayşegül Özsomer

Journal of International Marketing

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Research article

First published 2020-3

Global Brand Building and Management in the Digital Age

Jan-Benedict E.M. Steenkamp

Journal of International Marketing

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Research article

First published 2008-12

Cognitive and Affective Reactions of U.S. Consumers to Global Brands

Claudiu V. Dimofte, Johny K. Johansson, Ilkka A. Ronkainen

Journal of International Marketing

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Research article

First published 2013-3

Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries

Xiaoling Guo

Journal of International Marketing

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