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Articles (688)

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1-10 of 688 results for global–local identity

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Select article: Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging

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Research article

First published 2022-10

Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging

Ekaterina Salnikova, Yuliya Strizhakova, Robin A. Coulter

Journal of Marketing Research

Select article: How Does Local–Global Identity Affect Price Sensitivity?

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Research article

First published 2017-5

How Does Local–Global Identity Affect Price Sensitivity?

Huachao Gao, Yinlong Zhang, Vikas Mittal

Journal of Marketing

Select article: The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity

Open access

Research article

First published 2020-2

The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity

Huachao Gao, Vikas Mittal, Yinlong Zhang

Journal of Marketing Research

Select article: Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective

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Research article

First published 2012-3

Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective

Stanford A. Westjohn, Nitish Singh, Peter Magnusson

Journal of International Marketing

Select article: How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance

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Research article

First published 2019-5

How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance

Zhiyong Yang, Sijie Sun, Ashok K. Lalwani [...]

Journal of Marketing

Select article: How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness

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Research article

First published 2022-6

How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness

Xiaodong Nie, Zhiyong Yang, Yinlong Zhang [...]

Journal of Marketing Research

Select article: An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness,Trust,and Affect

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Research article

First published 2015-3

An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness,Trust,and Affect

Yi Xie, Rajeev Batra, Siqing Peng

Journal of International Marketing

Select article: “Global” and “Local” identities in the discourses of British-born Caribbeans

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Research article

First published 2002-03

“Global” and “Local” identities in the discourses of British-born Caribbeans

Mark Sebba, Shirley Tate

International Journal of Bilingualism

Select article: Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity

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Research article

First published 2021-4

Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity

Sharon Ng, Ali Faraji-Rad, Rajeev Batra

Journal of Marketing Research

Select article: Global Habitus,Local Stratification,and Symbolic Struggles Over Identity

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Other

First published 2003-10

Global Habitus,Local Stratification,and Symbolic Struggles Over Identity

Eva Illouz, Nicholas John

American Behavioral Scientist

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