Sage Journals: Discover world-class research

Retricted access

Research article

First published 2022-12

How to Go GloCal: Omni-Brand Orientation Framework

Ellen Schmidt-Devlin, Ayşegül Özsomer, Casey E. Newmeyer

Journal of International Marketing

Retricted access

Research article

First published 2020-9

How globalization affects consumers: Insights from 30 years of CCT globalization research

Zahra Sharifonnasabi, Fleura Bardhi, Marius K. Luedicke

Marketing Theory

Retricted access

Research article

First published 2021-12

Transcultural brand communication: Disneyland’s social media posts from USA to Hong Kong and Shanghai

Wei Feng, Doreen D Wu, Li Yi

Discourse & Communication

Retricted access

Review article

First published 2011-12

Linking CSR strategy and brand image

Paolo Popoli

Marketing Theory

Open access

Research article

First published 2021-3

Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research

Hao Liu, Klaus Schoefer, Fernando Fastoso [...]

Journal of International Marketing

Retricted access

Research article

First published 2016-6

A multimodal discourse analysis of glocalization and cultural identity in three Indian TV commercials

Amarendra Kumar Dash, Priyadarshi Patnaik, Damodar Suar

Discourse & Communication

Retricted access

Research article

First published 2019-12

De-Westernizing African Journalism Curriculum Through Glocalization and Hybridization

Bellarmine Ezumah

Journalism & Mass Communication Educator

Retricted access

Research article

First published 2016

How Local/Global is your Brand?

Joan Llonch-Andreu, Miguel ángel López-Lomelí, Jorge Eduardo Gómez-Villanueva

International Journal of Market Research

Retricted access

Research article

First published 2012-12

The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western,Asian,and Domestic Retailers

Bernhard Swoboda, Karin Pennemann, Markus Taube

Journal of International Marketing

Retricted access

Research article

First published 2017-12

Looking westwards: Men in transnational men’s magazine advertising in India

Suman Mishra

Global Media and Communication

Search results