Search results: Sage Journals

Restricted accessResearch articleFirst published December, 2022

How to Go GloCal: Omni-Brand Orientation Framework

Ellen Schmidt-Devlin, Ayşegül Özsomer, Casey E. Newmeyer

Journal of International Marketing

Restricted accessResearch articleFirst published September, 2020

Zahra Sharifonnasabi, Fleura Bardhi, Marius K. Luedicke

Marketing Theory

Restricted accessResearch articleFirst published December, 2021

Wei Feng, Doreen D Wu, Li Yi

Discourse & Communication

Open accessResearch articleFirst published March, 2021

Hao Liu, Klaus Schoefer, Fernando Fastoso [...]

Journal of International Marketing

Restricted accessReview articleFirst published December, 2011

Paolo Popoli

Marketing Theory

Restricted accessResearch articleFirst published June, 2016

Amarendra Kumar Dash, Priyadarshi Patnaik, Damodar Suar

Discourse & Communication

Restricted accessResearch articleFirst published December, 2019

Bellarmine Ezumah

Journalism & Mass Communication Educator

Restricted accessResearch articleFirst published 2016

Joan Llonch-Andreu, Miguel ángel López-Lomelí, Jorge Eduardo Gómez-Villanueva

International Journal of Market Research

Restricted accessResearch articleFirst published December, 2017

Suman Mishra

Global Media and Communication

Restricted accessResearch articleFirst published December, 2012

Bernhard Swoboda, Karin Pennemann, Markus Taube

Journal of International Marketing