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Research article

First published 2025

Student Perspectives on Generative AI Integration in Advertising Education

Heather Morgan, La Toya M. Russell, Marko Jocic

Journal of Advertising Education

Open access

Research article

First published 2022-6

Are you talking to me? Generation X,Y,Z responses to mobile advertising

Osnat Roth-Cohen, Hananel Rosenberg, Sabina Lissitsa

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2011-6

How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

Raj Sethuraman, Gerard J. Tellis, Richard A. Briesch

Journal of Marketing Research

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Research article

First published 2009-11

A Comparative Study of the Use of “Iconic” versus “Generic” Advertising Images for Destination Marketing

Stephen W. Litvin, Nacef Mouri

Journal of Travel Research

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Research article

First published 2012-6

Advertising management principles are derived mostly from logic and very little from empirical generalizations

John R. Rossiter

Marketing Theory

Free access

Research article

First published 2024-5

AEJMC Advertising Division 2023 Teaching Pre-Conference Review: Innovating Data Storytelling and Visualization With Artificial Intelligence and Chat Generative Pre-trained Transformer

Robin Spring, Shanshan Lou

Journal of Advertising Education

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Research article

First published 2022-1

A Cross-Cultural Genre Analysis of Firm-Generated Advertisements on Twitter and Sina Weibo

Xingsong Shi, Wenjing Wan

Journal of Business and Technical Communication

Open access

Research article

First published 2024-9

What Generative AI Means for the Media Industries,and Why it Matters to Study the Collective Consequences for Advertising,Journalism,and Public Relations

Andrea L. Guzman, Seth C. Lewis

Emerging Media

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Research article

First published 1998-10

Consumer Generalization of Nutrient Content Claims in Advertising

J. Craig Andrews, Richard G. Netemeyer, Scot Burton

Journal of Marketing

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Research article

First published 2011-2

From Generic to Branded: A Model of Spillover in Paid Search Advertising

Oliver J. Rutz, Randolph E. Bucklin

Journal of Marketing Research

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