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Articles (319)

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1-10 of 319 results for gender and celebrity

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Select article: Moderating Role of Education and Gender on the Effects of Celebrity Endorsement on Strength,Uniqueness,and Favourability in Brand Association: Evidence from India

Retricted access

Research article

First published 2020-12

Moderating Role of Education and Gender on the Effects of Celebrity Endorsement on Strength,Uniqueness,and Favourability in Brand Association: Evidence from India

Aarti Saini, Satyanarayana Parayitam

Asia-Pacific Journal of Management Research and Innovation

Select article: Celebrity Endorsers and Adolescents: A Study of Gender Influences

Free access

Research article

First published 2001-10

Celebrity Endorsers and Adolescents: A Study of Gender Influences

Prashant Mishra, Upinder Dhar, Saifuddin Raotiwala

Vikalpa: The Journal for Decision Makers

Select article: Recognition at the corporate celebration of Christmas: Freezing the postsocialist gender regime

Open access

Research article

First published 2025-7

Recognition at the corporate celebration of Christmas: Freezing the postsocialist gender regime

Anna Laura Hidegh, Henriett Primecz

Organization

Select article: Gender Representations Related to Sport Celebrity Portrayals in the Milk Mustache Advertising Campaign

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Research article

First published 2003-9

Gender Representations Related to Sport Celebrity Portrayals in the Milk Mustache Advertising Campaign

Jacquelyn Cuneen, Nancy Spencer

Sport Marketing Quarterly

Select article: Value,Bodily Capital,and Gender Inequality after Death

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Research article

First published 2020-9

Value,Bodily Capital,and Gender Inequality after Death

Ruth Penfold-Mounce

Sociological Research Online

Select article: Celebrity Advocacy and Women’s Rights in Nigeria

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Research article

First published 2020-11

Celebrity Advocacy and Women’s Rights in Nigeria

Rosemary Popoola, Matthew Egharevba, Oluyemi Oyenike Fayomi

Journal of Asian and African Studies

Select article: ‘Justin Bieber Sounds Girlie’: Young People's Celebrity Talk and Contemporary Masculinities

Open access

Research article

First published 2015-8

‘Justin Bieber Sounds Girlie’: Young People's Celebrity Talk and Contemporary Masculinities

Kim Allen, Laura Harvey, Heather Mendick

Sociological Research Online

Select article: Barefaced: Ageing women stars,‘no make-up’ photography and authentic selfhood in the 2017 Pirelli calendar

Open access

Research article

First published 2021-10

Barefaced: Ageing women stars,‘no make-up’ photography and authentic selfhood in the 2017 Pirelli calendar

Deborah Jermyn

European Journal of Cultural Studies

Select article: Real men set norms? Anti-trafficking campaigns and the limits of celebrity norm entrepreneurship

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Research article

First published 2018-8

Real men set norms? Anti-trafficking campaigns and the limits of celebrity norm entrepreneurship

Samantha A Majic

Crime,Media,Culture: An International Journal

Select article: Negotiating Non-normative Identities: Gender Nonconforming Malaysian Muslims on Instagram

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Research article

First published 2024-6

Negotiating Non-normative Identities: Gender Nonconforming Malaysian Muslims on Instagram

Nur Atirah Kamaruzaman

The Journal of Men’s Studies

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