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Retricted access

Research article

First published 2002-7

Persuasive Techniques Used in Fundraising Messages

Lee A. Spears

Journal of Technical Writing and Communication

Retricted access

Other

First published 1989-3

Light up a life: A fundraising technique

Marianne Davidson

American Journal of Hospice and Palliative Medicine®

Retricted access

Research article

First published 2013-8

“Even a Single Package of Pastas Will Help . . .”

Céline Jacob, Virginie Charles-Sire, Nicolas Guéguen

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 2001-8

The effects of direct marketing techniques on performance: An application to arts organizations

Mark J. Arnold, Shelley R. Tapp

Journal of Interactive Marketing

Retricted access

Research article

First published 2000-5

The Art of the Ask: Maximizing Verbal Compliance in Telefundraising

Leslie L. Simmel, Paul D. Berger

Journal of Interactive Marketing

Retricted access

Research article

First published 1987-8

Increasing compliance through the use of the legitimization of small donations technique and the follow-up procedures of phone reminder and gift incentive

Gail Tom, John Powell, Norman Borin

Journal of Interactive Marketing

Retricted access

Other

First published 2004-06

Donor Trust and Relationship Commitment in the U.K. Charity Sector: The Impact on Behavior

Adrian Sargeant, Stephen Lee

Nonprofit and Voluntary Sector Quarterly

Retricted access

Other

First published 2011-4

Persuasion in Fundraising Letters: An Interdisciplinary Study

Elizabeth Goering, Ulla M. Connor, Ed Nagelhout [...]

Nonprofit and Voluntary Sector Quarterly

Open access

Research article

First published 2025-1

Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis

Zhuping Liu, Qiang Gao, Raghunath Singh Rao

Journal of Marketing

Retricted access

Research article

First published 2022-2

The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media

Yashar Dehdashti, Aidin Namin, Brian T. Ratchford [...]

Journal of Interactive Marketing

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