Restricted accessResearch articleFirst published online 1987-8
Increasing compliance through the use of the legitimization of small donations technique and the follow-up procedures of phone reminder and gift incentive
This study investigated the practical tradeoff of using higher and lower paltry amounts in the legitimization of small donations technique in telemarketing fundraising. The results indicate that using lower paltry amounts results in the best return for the least cost. Overall, the follow-up procedures of phone reminder and gift incentives did not effectively increase compliance. The study concludes with a discussion of future directions for additional work in this area.
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