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Articles (5)

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1-5 of 5 results for freemium strategy

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Select article: How does freemium strategy affect the demand of the paid premium mobile healthcare service: From an information asymmetry perspective

Retricted access

Research article

First published 2019-1

How does freemium strategy affect the demand of the paid premium mobile healthcare service: From an information asymmetry perspective

Yuanrong Hu

Information Development

Select article: From Growth to Monetization: Managing Freemium Services

Open access

Research article

First published 2026-2

From Growth to Monetization: Managing Freemium Services

Yunke Mai, Bin Hu

Production and Operations Management

Select article: Selling the Premium in Freemium

Retricted access

Research article

First published 2018-11

Selling the Premium in Freemium

Xian Gu, P.K. Kannan, Liye Ma

Journal of Marketing

Select article: The economics of free

Retricted access

Research article

First published 2016-12

The economics of free

Elizabeth Evans

Convergence: The International Journal of Research into New Media Technologies

Select article: Don’t Count Non-Targeted Seeding Out Just Yet

Open access

Research article

First published 2026

Don’t Count Non-Targeted Seeding Out Just Yet

Yifan Dou, Hao Hu, Marius Florin Niculescu [...]

Production and Operations Management

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