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Articles (18)

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1-10 of 18 results for freemium

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Select article: Selling the Premium in Freemium

Retricted access

Research article

First published 2018-11

Selling the Premium in Freemium

Xian Gu, P.K. Kannan, Liye Ma

Journal of Marketing

Select article: Freemium as a sustainable economic model for open access electronic publishing in humanities and social sciences 1

Free access

Research article

First published 2011-8

Freemium as a sustainable economic model for open access electronic publishing in humanities and social sciences 1

Pierre Mounier

Information Services and Use

Select article: Come for the Game,Stay for the Cash Grab: The Ethics of Loot Boxes,Microtransactions,and Freemium Games

Retricted access

Research article

First published 2021-3

Come for the Game,Stay for the Cash Grab: The Ethics of Loot Boxes,Microtransactions,and Freemium Games

Erica L. Neely

Games and Culture

Select article: From Growth to Monetization: Managing Freemium Services

Open access

Research article

First published 2026-2

From Growth to Monetization: Managing Freemium Services

Yunke Mai, Bin Hu

Production and Operations Management

Select article: Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application

Retricted access

Research article

First published 2017-10

Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application

Manuel Chica, William Rand

Journal of Marketing Research

Select article: How does freemium strategy affect the demand of the paid premium mobile healthcare service: From an information asymmetry perspective

Retricted access

Research article

First published 2019-1

How does freemium strategy affect the demand of the paid premium mobile healthcare service: From an information asymmetry perspective

Yuanrong Hu

Information Development

Select article: Balancing Ethics,Art and Economics: A Qualitative Analysis of Game Designer Perspectives on Monetisation

Open access

Research article

First published 2022-6

Balancing Ethics,Art and Economics: A Qualitative Analysis of Game Designer Perspectives on Monetisation

Faltin Karlsen

Games and Culture

Select article: Optimal Design of Free Samples for Digital Products and Services

Retricted access

Research article

First published 2019-6

Optimal Design of Free Samples for Digital Products and Services

Hongshuang (Alice) Li, Sanjay Jain, P.K. Kannan

Journal of Marketing Research

Select article: If It Isn't Gambling,How Far Should Gaming Regulation Go?: Quasi-gambling,“Freemium,” and State Control

Retricted access

Research article

First published 2013-09

If It Isn't Gambling,How Far Should Gaming Regulation Go?: Quasi-gambling,“Freemium,” and State Control

Martin D. Owens

Gaming Law Review

Select article: Don’t Count Non-Targeted Seeding Out Just Yet

Open access

Research article

First published 2026

Don’t Count Non-Targeted Seeding Out Just Yet

Yifan Dou, Hao Hu, Marius Florin Niculescu [...]

Production and Operations Management

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