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1-10 of 84 results for flexible brands

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Select article: ‘We offer unparalleled flexibility’: Purveying conceptual values in higher educational corporate branding

Retricted access

Research article

First published 2014-11

‘We offer unparalleled flexibility’: Purveying conceptual values in higher educational corporate branding

Carl Jon Way Ng

Discourse & Communication

Select article: Typography: the constant vector of dynamic logos

Open access

Research article

First published 2022-2

Typography: the constant vector of dynamic logos

Catarina Lelis, Sandra Leitão, Óscar Mealha [...]

Visual Communication

Select article: Does Facebook Commerce Enhance SMEs Performance? A Structural Equation Analysis of Omani SMEs

Open access

Research article

First published 2020-1

Does Facebook Commerce Enhance SMEs Performance? A Structural Equation Analysis of Omani SMEs

Mansour Naser Alraja, Sarfraz Fayaz Khan, Basel Khashab [...]

Sage Open

Select article: Cocreation is chaotic: What it means for marketing when no one has control

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Other

First published 2011-9

Cocreation is chaotic: What it means for marketing when no one has control

Dan Fisher, Scott Smith

Marketing Theory

Select article: Slogans With Negations’ Effect on Sustainable Luxury Brand

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Research article

First published 2021

Slogans With Negations’ Effect on Sustainable Luxury Brand

Felix Septianto, Joya Kemper, Gavin Northey

Australasian Marketing Journal

Select article: A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

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Research article

First published 1989-11

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Wagner A. Kamakura, Gary J. Russell

Journal of Marketing Research

Select article: Contingent self-definition and amorphous regions

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Research article

First published 2018-3

Contingent self-definition and amorphous regions

Keith Dinnie

Marketing Theory

Select article: Agritourism,Farm Visit,or . . . ? A Branding Assessment for Recreation on Farms

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Research article

First published 2016-11

Agritourism,Farm Visit,or . . . ? A Branding Assessment for Recreation on Farms

Carla Barbieri, Shuangyu Xu, Claudia Gil-Arroyo [...]

Journal of Travel Research

Select article: The liminality of branding

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Research article

First published 2016-9

The liminality of branding

Bernadette Loacker, Katie Rose Sullivan

Marketing Theory

Select article: A Multicategory Model of Consumers' Purchase Incidence,Quantity,and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions

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Research article

First published 2012-8

A Multicategory Model of Consumers' Purchase Incidence,Quantity,and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions

Nitin Mehta, Yu Ma

Journal of Marketing Research

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