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Retricted access

Research article

First published 2017-7

Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability

Kyuhong Han, Vikas Mittal, Yan Zhang

Journal of Marketing

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Research article

First published 2018-11

Sales Force Downsizing and Firm-Idiosyncratic Risk: The Contingent Role of Investors’ Screening and Firm’s Signaling Processes

Nikolaos G. Panagopoulos, Ryan Mullins, Panagiotis Avramidis

Journal of Marketing

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Research article

First published 2009-11

The Debate over Doing Good: Corporate Social Performance,Strategic Marketing Levers,and Firm-Idiosyncratic Risk

Xueming Luo, C.B. Bhattacharya

Journal of Marketing

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Research article

First published 2016-5

Service Transition Strategies in Manufacturing

Brett W. Josephson, Jean L. Johnson, Babu John Mariadoss [...]

Journal of Service Research

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Research article

First published 2022-11

How an idiosyncratic (zero-beta) risk can greatly increase the firm’s cost of capital

Andrew Grant, David Johnstone, Oh Kang Kwon

Australian Journal of Management

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Research article

First published 2015-9

What Goes around Comes around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density

Felipe Thomaz, Vanitha Swaminathan

Journal of Marketing

Open access

Research article

First published 2026

Excess returns on idiosyncratic profitability: Evidence from a hedge portfolio strategy

Miaodi Han, Andrew B Jackson, Gary S Monroe

Australian Journal of Management

Retricted access

Research article

First published 2019-1

Uncle Sam Rising: Performance Implications of Business-to-Government Relationships

Brett W. Josephson, Ju-Yeon Lee, Babu John Mariadoss [...]

Journal of Marketing

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Research article

First published 2018-5

Political Management,Research and Development,and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?

Kelly D. Martin, Brett W. Josephson, Gautham G. Vadakkepatt [...]

Journal of Marketing

Open access

Research article

First published 2022-8

Nordic stock market performance of the travel and leisure industry during the first wave of Covid-19 pandemic

Xiang Lin, Martin Thomas Falk

Tourism Economics

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