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Research article

First published 2005-10

Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India

Preeta Hemang Vyas

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2020-2

Re-Positioning Customer Loyalty in a Fast Moving Consumer Goods Market

Malin Sundström, Sara Hjelm-Lidholm

Australasian Marketing Journal

Retricted access

Research article

First published 2025

Cross-cultural Perspectives on Fast-moving Consumer Goods Branding Strategy: An Analytic Hierarchy Process Approach

Karan Patel, Ram Kumar Dhurkari

Global Business Review

Retricted access

Research article

First published 2023

RFID technology in Retail 4.0: state-of-the-art in the Fast-Moving Consumer Goods field

Letizia Tebaldi, Davide Reverberi, Giovanni Romagnoli [...]

International Journal of RF Technologies

Open access

Research article

First published 2023-7

What Really Drives Loyalty in the Fast-Moving Consumer Goods Market?

Mangirdas Morkūnas, Marija Kotryna Grišmanauskaite˙

IIM Kozhikode Society & Management Review

Open access

Research article

First published 2024-06

Integrating human factors into the distribution model of goods and fast-moving consumer goods for effective inventory control

Afolabi Ogbeyemi, Akinola Ogbeyemi, Wenjun Zhang

International Journal of Engineering Business Management

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Research article

First published 2019-6

A Study of Brand Equity Formation in the Fast Moving Consumer Goods Category

Mohammad Shariq

Jindal Management Journal

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Research article

First published 2019-3

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

Florian Dost, Ulrike Phieler, Michael Haenlein [...]

Journal of Marketing

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Research article

First published 2012-7

Consumers' Responses to Sales Promotions of Fast Moving Consumer Goods in Nepal

Binod Shrestha

Business Perspectives and Research

Open access

Research article

First published 2023-04

Consumers perception on green marketing towards eco-friendly fast moving consumer goods

K Pradeep Reddy, Venkateswarlu Chandu, Sambhana Srilakshmi [...]

International Journal of Engineering Business Management

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